Startup Owner's Manual
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Startup Owner's Manual
The Step-By-Step Guide for Building a Great Company
Blank, Steve; Dorf, Bob
John Wiley & Sons Inc
04/2020
608
Dura
Inglês
9781119690689
15 a 20 dias
1328
Descrição não disponível.
How to Read This Book vii
Preface xiii
Who is This Book For? xvii
Introduction xxi
A Repeatable Path xxii
Why a Second Decade? xxiv
The Four Steps: A New Path xxix
Getting Started
Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1
Chapter 2: The Path to the Epiphany: The Customer Development Model 19
The Customer Development Manifesto 31
Step One: Customer Discovery
Chapter 3: An Introduction to Customer Discovery 53
Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69
Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189
Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227
Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257
Step Two: Customer Validation
Chapter 8: Introduction to Customer Validation 277
Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291
Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357
Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413
Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429
The Startup Owner's Manual "Site" Map 465
Appendix A: Customer Development Checklists 469
Appendix B: Glossary 531
Appendix C: How to Build a Web Startup: A Simple Overview 541
Acknowledgements 549
About the Authors 553
Index 557
Preface xiii
Who is This Book For? xvii
Introduction xxi
A Repeatable Path xxii
Why a Second Decade? xxiv
The Four Steps: A New Path xxix
Getting Started
Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1
Chapter 2: The Path to the Epiphany: The Customer Development Model 19
The Customer Development Manifesto 31
Step One: Customer Discovery
Chapter 3: An Introduction to Customer Discovery 53
Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69
Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189
Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227
Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257
Step Two: Customer Validation
Chapter 8: Introduction to Customer Validation 277
Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291
Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357
Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413
Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429
The Startup Owner's Manual "Site" Map 465
Appendix A: Customer Development Checklists 469
Appendix B: Glossary 531
Appendix C: How to Build a Web Startup: A Simple Overview 541
Acknowledgements 549
About the Authors 553
Index 557
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
How to Read This Book vii
Preface xiii
Who is This Book For? xvii
Introduction xxi
A Repeatable Path xxii
Why a Second Decade? xxiv
The Four Steps: A New Path xxix
Getting Started
Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1
Chapter 2: The Path to the Epiphany: The Customer Development Model 19
The Customer Development Manifesto 31
Step One: Customer Discovery
Chapter 3: An Introduction to Customer Discovery 53
Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69
Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189
Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227
Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257
Step Two: Customer Validation
Chapter 8: Introduction to Customer Validation 277
Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291
Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357
Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413
Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429
The Startup Owner's Manual "Site" Map 465
Appendix A: Customer Development Checklists 469
Appendix B: Glossary 531
Appendix C: How to Build a Web Startup: A Simple Overview 541
Acknowledgements 549
About the Authors 553
Index 557
Preface xiii
Who is This Book For? xvii
Introduction xxi
A Repeatable Path xxii
Why a Second Decade? xxiv
The Four Steps: A New Path xxix
Getting Started
Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1
Chapter 2: The Path to the Epiphany: The Customer Development Model 19
The Customer Development Manifesto 31
Step One: Customer Discovery
Chapter 3: An Introduction to Customer Discovery 53
Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69
Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189
Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227
Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257
Step Two: Customer Validation
Chapter 8: Introduction to Customer Validation 277
Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291
Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357
Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413
Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429
The Startup Owner's Manual "Site" Map 465
Appendix A: Customer Development Checklists 469
Appendix B: Glossary 531
Appendix C: How to Build a Web Startup: A Simple Overview 541
Acknowledgements 549
About the Authors 553
Index 557
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
