Starting a Business All-in-One For Dummies
Starting a Business All-in-One For Dummies
;
John Wiley & Sons Inc
07/2019
656
Mole
Inglês
9781119565215
864
Descrição não disponível.
Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Where to Go from Here 3 Book 1: Moving from Idea to Reality 5 Chapter 1: Your Business in Context 7 An Overview of Feasibility Analysis 8 Understanding Your Industry 11 Researching an Industry 15 Defining Your Market Niche 21 Zeroing In on a Brand-New Product 24 Chapter 2: Refining and Defining Your Business Idea 27 Recognizing the Power of a Good Idea 28 Brainstorming New Business Ideas 32 Identifying Business Opportunities 36 Putting a Promising Idea to the Test 39 Chapter 3: Creating a Business Model 45 Identifying Who Needs a Business Model 46 Common Aspects of All Business Models 47 Business Models in Their Simplest Form 49 Examples of Business Models 50 Finding Success with a Business Model 52 Chapter 4: Finding Your Target Market 63 Gauging the Target Market 63 Determining Industry Attractiveness 64 Looking for Niche Attractiveness 68 Checking Out Customer Attractiveness 73 Finding Your Place on the Industry Value Chain 75 Chapter 5: Considering a Franchise 79 Understanding What a Franchise is 79 Recognizing the Importance of Brands in Franchising 81 Identifying the Three Types of Franchising 82 Being Aware of the Roles and Goals of Franchisors and Franchisees 85 Reviewing Franchise Relationships 88 Nuances of the Franchisor/Franchisee Relationship 93 Considering the Pros and Cons of Franchising 95 Book 2: Planning for Your Business 101 Chapter 1: Writing a Business Plan 103 Selling Yourself on the Importance of Business Planning 103 The Anatomy of a Business Plan 105 Setting Out Your Planning Objectives 107 Identifying Your Business Plan Audiences and Key Messages 109 Establishing Your Plan's Time Frame 112 Preparing for the Real World 113 Chapter 2: Finding the Funding 117 Starting with a Plan 118 Tapping Friends and Family 121 Finding an Angel 122 Daring to Use Venture Capital 124 Selling Stock to the Public: An IPO 128 Finding Other Ways to Finance Growth 132 Guarding Your Interests 134 Chapter 3: Setting Your Franchise's Wheels in Motion 137 Surveying Your Options for Locale 138 Finding Your Franchise's Habitat 142 Protected Areas, Exclusive Areas, and Encroachment Policies 147 Signing the Lease 149 Meeting Your Franchise's Requirements 150 Getting the Goods: Merchandise and Supplies 153 Receiving Merchandise 158 Maintaining Inventory 161 Getting Good Training for Yourself and Your Management 164 Chapter 4: Starting a Home-Based Business 169 Looking at the Basics of Home-Based Business 170 Examining the Good News and the Bad 175 Taking the Home-Based Business Quiz 178 Starting Something from Scratch 181 Transitioning into Your Home-Based Business 182 Chapter 5: Creating an Online Presence for Your Business 195 Feng Shui-ing Your Website 196 Creating Content That Attracts Customers 199 Nip and Tuck: Establishing a Visual Identity 208 Inviting Comments from Customers 214 Moving from Website to Web Presence 219 Chapter 6: Starting with the Right Legal Structure 221 Introducing the Legal Business Classifications 222 Going It Alone: The Sole Proprietorship 224 Choosing a Partner: The Partnership 226 Going for the Gold: The Corporation 228 Offering Flexibility: The S Corporation, the LLC, and the Nonprofit Corporation 231 Benchmarking Your Best Choice 234 Book 3: Handling Your Finances 235 Chapter 1: Setting Up the Books 237 Bookkeepers: The Record Keepers of the Business World 238 Wading through Basic Bookkeeping Lingo 239 Pedaling through the Accounting Cycle 241 Tackling the Big Decision: Cash-Basis or Accrual Accounting 243 Seeing Double with Double-Entry Bookkeeping 246 Differentiating Debits and Credits 248 Outlining Your Financial Road Map with a Chart of Accounts 248 Starting with the Balance Sheet Accounts 250 Tracking the Income Statement Accounts 256 Setting Up Your Chart of Accounts 260 Chapter 2: Reporting Profit or Loss in the Income Statement 263 Presenting Typical Income Statements 264 Taking Care of Housekeeping Details 268 Being an Active Reader 271 Deconstructing Profit 273 Pinpointing the Assets and Liabilities Used to Record Reporting Unusual Gains and Losses 282 Watching for Misconceptions and Misleading Reports 284 Chapter 3: Showing Financial Condition in the Balance Sheet 287 Expanding the Accounting Equation 288 Presenting a Proper Balance Sheet 289 Judging Liquidity and Solvency 293 Understanding That Transactions Drive the Balance Sheet 297 Sizing Up Assets and Liabilities 300 Financing a Business: Sources of Cash and Capital 307 Recognizing the Hodgepodge of Values Reported in a Balance Sheet 309 Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311 Meeting the Statement of Cash Flows 312 Explaining the Variance between Cash Flow and Net Income 316 Sailing through the Rest of the Statement of Cash Flows 322 Pinning Down "Free Cash Flow" 326 Looking at Limitations of the Statement of Cash Flows 328 Chapter 5: Controlling Costs and Budgeting 331 Getting in the Right Frame of Mind 332 Getting Down to Business 332 Looking into Cost of Goods Sold Expense 346 Focusing on Profit Centers 349 Reducing Your Costs 351 Deciding Where the Budgeting Process Starts 351 Homing In on Budgeting Tools 353 Preparing an Actual Budget or Forecast 357 Understanding Internal versus External Budgets 360 Creating a Living Budget 361 Using the Budget as a Business-Management Tool 364 Using Budgets in Other Ways 365 Chapter 6: Satisfying the Tax Man 367 Tax Reporting for Sole Proprietors 367 Filing Tax Forms for Partnerships 368 Paying Corporate Taxes 369 Taking Care of Sales Taxes Obligations 370 Keeping Up with and Researching Tax Strategies and Rules 371 Paying for Tax Help 375 Book 4: Managing Your Business 385 Chapter 1: Tackling the Hiring Process 387 Starting with a Clear Job Description 387 Defining the Characteristics of Desirable Candidates 388 Finding Good People 390 Becoming a Great Interviewer 394 Evaluating Your Candidates 398 Hiring the Best (and Leaving the Rest) 401 Chapter 2: Setting Goals 405 Knowing Where You're Going 406 Identifying SMART Goals 408 Setting Goals: Less is More 410 Communicating Your Vision and Goals to Your Team 412 Juggling Priorities: Keeping Your Eye on the Ball 413 Using Your Power for Good: Making Your Goals Reality 415 Chapter 3: Embracing Corporate Social Responsibility 419 Understanding Socially Responsible Practices 420 Developing a CSR Strategy for Implementation 422 Doing the Right Thing: Ethics and You 424 Chapter 4: Managing with Technology 429 Weighing the Benefits and Drawbacks of Technology in the Workplace 430 Using Technology to Your Advantage 433 Getting the Most Out of Company Networks 437 Chapter 5: Delegating to Get Things Done 439 Delegating: The Manager's Best Tool 440 Debunking Myths about Delegation 441 Taking the Six Steps to Delegate 445 Sorting Out What to Delegate and What to Do Yourself 446 Book 5: Marketing and Promotion 451 Chapter 1: Optimizing Your Marketing Program 453 Know Yourself, Know Your Customer 454 Finding Your Marketing Formula 463 Controlling Your Marketing Program 466 Refining Your Marketing Expectations 467 Revealing More Ways to Maximize Your Marketing Impact 469 Chapter 2: Laying a Foundation for Growth 471 Measuring the Growth Rate of Your Market 472 Responding to a Flat or Shrinking Market 473 Finding Your Best Growth Strategies 475 Growing a Market Segmentation Strategy 481 Developing a Market Share Strategy 483 Designing a Positioning Strategy 485 Growth Hacking to Build Leads and Market Share 487 Selling Innovative Products 489 Chapter 3: Taking Stock of Your Business Image 491 Making First Impressions 492 Auditing the Impressions Your Business Makes 500 Chapter 4: Forging Your Brand 505 Recognizing What Brands are and What They Do 506 Building a Powerful Brand 508 Your Market Position: The Birthplace of Your Brand 510 Conveying Your Position and Brand through Taglines 513 Balancing Personal and Business Brands 514 Maintaining and Protecting Your Brand 516 Chapter 5: Creating Marketing Communications That Work 521 Starting with Good Objectives 522 Developing Effective Marketing Communications 529 Making Media Selections 532 The Making of a Mass Media Schedule 535 Evaluating Your Efforts 538 Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541 Using Facebook for Engagement That Builds Sales 543 Building Your Twitter Presence 548 Igniting Your Social Presence on Instagram 549 Expanding Your Network through LinkedIn 550 Promoting Your Brand with Pinterest 552 Book 6: Staying in Business 555 Chapter 1: Developing Employees Through Coaching and Mentoring 557 Understanding Why Employee Development is Important 558 Getting Down to Employee Development 560 Coaching Employees to Career Growth and Success 564 Finding a Mentor, Being a Mentor 570 Chapter 2: Keeping Your Customers Loyal 573 Retaining Your Customer Base 574 Dealing with Dissatisfied Customers 582 Chapter 3: Cultivating a Growing Business 585 Recognizing Growth Stages 586 Resolving Human Resources Issues 589 Addressing Time-Management Issues 591 Choosing Your Management Tools 593 Troubleshooting Your Business Challenges 596 Redefining Your Role in an Evolving Business 599 Index 603
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<p>Startup; start a business; entrepreneur; entrepreneurship; small business; starting a business; business plan; risk management; business financing; marketing; branding; business taxes; human resources; business climate; Starting a Business AIO For Dummies; Starting a Business All-in-one for Dummies; books on starting a business; start your own business; starting and running a business; start up books; start-up books</p>
Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Where to Go from Here 3 Book 1: Moving from Idea to Reality 5 Chapter 1: Your Business in Context 7 An Overview of Feasibility Analysis 8 Understanding Your Industry 11 Researching an Industry 15 Defining Your Market Niche 21 Zeroing In on a Brand-New Product 24 Chapter 2: Refining and Defining Your Business Idea 27 Recognizing the Power of a Good Idea 28 Brainstorming New Business Ideas 32 Identifying Business Opportunities 36 Putting a Promising Idea to the Test 39 Chapter 3: Creating a Business Model 45 Identifying Who Needs a Business Model 46 Common Aspects of All Business Models 47 Business Models in Their Simplest Form 49 Examples of Business Models 50 Finding Success with a Business Model 52 Chapter 4: Finding Your Target Market 63 Gauging the Target Market 63 Determining Industry Attractiveness 64 Looking for Niche Attractiveness 68 Checking Out Customer Attractiveness 73 Finding Your Place on the Industry Value Chain 75 Chapter 5: Considering a Franchise 79 Understanding What a Franchise is 79 Recognizing the Importance of Brands in Franchising 81 Identifying the Three Types of Franchising 82 Being Aware of the Roles and Goals of Franchisors and Franchisees 85 Reviewing Franchise Relationships 88 Nuances of the Franchisor/Franchisee Relationship 93 Considering the Pros and Cons of Franchising 95 Book 2: Planning for Your Business 101 Chapter 1: Writing a Business Plan 103 Selling Yourself on the Importance of Business Planning 103 The Anatomy of a Business Plan 105 Setting Out Your Planning Objectives 107 Identifying Your Business Plan Audiences and Key Messages 109 Establishing Your Plan's Time Frame 112 Preparing for the Real World 113 Chapter 2: Finding the Funding 117 Starting with a Plan 118 Tapping Friends and Family 121 Finding an Angel 122 Daring to Use Venture Capital 124 Selling Stock to the Public: An IPO 128 Finding Other Ways to Finance Growth 132 Guarding Your Interests 134 Chapter 3: Setting Your Franchise's Wheels in Motion 137 Surveying Your Options for Locale 138 Finding Your Franchise's Habitat 142 Protected Areas, Exclusive Areas, and Encroachment Policies 147 Signing the Lease 149 Meeting Your Franchise's Requirements 150 Getting the Goods: Merchandise and Supplies 153 Receiving Merchandise 158 Maintaining Inventory 161 Getting Good Training for Yourself and Your Management 164 Chapter 4: Starting a Home-Based Business 169 Looking at the Basics of Home-Based Business 170 Examining the Good News and the Bad 175 Taking the Home-Based Business Quiz 178 Starting Something from Scratch 181 Transitioning into Your Home-Based Business 182 Chapter 5: Creating an Online Presence for Your Business 195 Feng Shui-ing Your Website 196 Creating Content That Attracts Customers 199 Nip and Tuck: Establishing a Visual Identity 208 Inviting Comments from Customers 214 Moving from Website to Web Presence 219 Chapter 6: Starting with the Right Legal Structure 221 Introducing the Legal Business Classifications 222 Going It Alone: The Sole Proprietorship 224 Choosing a Partner: The Partnership 226 Going for the Gold: The Corporation 228 Offering Flexibility: The S Corporation, the LLC, and the Nonprofit Corporation 231 Benchmarking Your Best Choice 234 Book 3: Handling Your Finances 235 Chapter 1: Setting Up the Books 237 Bookkeepers: The Record Keepers of the Business World 238 Wading through Basic Bookkeeping Lingo 239 Pedaling through the Accounting Cycle 241 Tackling the Big Decision: Cash-Basis or Accrual Accounting 243 Seeing Double with Double-Entry Bookkeeping 246 Differentiating Debits and Credits 248 Outlining Your Financial Road Map with a Chart of Accounts 248 Starting with the Balance Sheet Accounts 250 Tracking the Income Statement Accounts 256 Setting Up Your Chart of Accounts 260 Chapter 2: Reporting Profit or Loss in the Income Statement 263 Presenting Typical Income Statements 264 Taking Care of Housekeeping Details 268 Being an Active Reader 271 Deconstructing Profit 273 Pinpointing the Assets and Liabilities Used to Record Reporting Unusual Gains and Losses 282 Watching for Misconceptions and Misleading Reports 284 Chapter 3: Showing Financial Condition in the Balance Sheet 287 Expanding the Accounting Equation 288 Presenting a Proper Balance Sheet 289 Judging Liquidity and Solvency 293 Understanding That Transactions Drive the Balance Sheet 297 Sizing Up Assets and Liabilities 300 Financing a Business: Sources of Cash and Capital 307 Recognizing the Hodgepodge of Values Reported in a Balance Sheet 309 Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311 Meeting the Statement of Cash Flows 312 Explaining the Variance between Cash Flow and Net Income 316 Sailing through the Rest of the Statement of Cash Flows 322 Pinning Down "Free Cash Flow" 326 Looking at Limitations of the Statement of Cash Flows 328 Chapter 5: Controlling Costs and Budgeting 331 Getting in the Right Frame of Mind 332 Getting Down to Business 332 Looking into Cost of Goods Sold Expense 346 Focusing on Profit Centers 349 Reducing Your Costs 351 Deciding Where the Budgeting Process Starts 351 Homing In on Budgeting Tools 353 Preparing an Actual Budget or Forecast 357 Understanding Internal versus External Budgets 360 Creating a Living Budget 361 Using the Budget as a Business-Management Tool 364 Using Budgets in Other Ways 365 Chapter 6: Satisfying the Tax Man 367 Tax Reporting for Sole Proprietors 367 Filing Tax Forms for Partnerships 368 Paying Corporate Taxes 369 Taking Care of Sales Taxes Obligations 370 Keeping Up with and Researching Tax Strategies and Rules 371 Paying for Tax Help 375 Book 4: Managing Your Business 385 Chapter 1: Tackling the Hiring Process 387 Starting with a Clear Job Description 387 Defining the Characteristics of Desirable Candidates 388 Finding Good People 390 Becoming a Great Interviewer 394 Evaluating Your Candidates 398 Hiring the Best (and Leaving the Rest) 401 Chapter 2: Setting Goals 405 Knowing Where You're Going 406 Identifying SMART Goals 408 Setting Goals: Less is More 410 Communicating Your Vision and Goals to Your Team 412 Juggling Priorities: Keeping Your Eye on the Ball 413 Using Your Power for Good: Making Your Goals Reality 415 Chapter 3: Embracing Corporate Social Responsibility 419 Understanding Socially Responsible Practices 420 Developing a CSR Strategy for Implementation 422 Doing the Right Thing: Ethics and You 424 Chapter 4: Managing with Technology 429 Weighing the Benefits and Drawbacks of Technology in the Workplace 430 Using Technology to Your Advantage 433 Getting the Most Out of Company Networks 437 Chapter 5: Delegating to Get Things Done 439 Delegating: The Manager's Best Tool 440 Debunking Myths about Delegation 441 Taking the Six Steps to Delegate 445 Sorting Out What to Delegate and What to Do Yourself 446 Book 5: Marketing and Promotion 451 Chapter 1: Optimizing Your Marketing Program 453 Know Yourself, Know Your Customer 454 Finding Your Marketing Formula 463 Controlling Your Marketing Program 466 Refining Your Marketing Expectations 467 Revealing More Ways to Maximize Your Marketing Impact 469 Chapter 2: Laying a Foundation for Growth 471 Measuring the Growth Rate of Your Market 472 Responding to a Flat or Shrinking Market 473 Finding Your Best Growth Strategies 475 Growing a Market Segmentation Strategy 481 Developing a Market Share Strategy 483 Designing a Positioning Strategy 485 Growth Hacking to Build Leads and Market Share 487 Selling Innovative Products 489 Chapter 3: Taking Stock of Your Business Image 491 Making First Impressions 492 Auditing the Impressions Your Business Makes 500 Chapter 4: Forging Your Brand 505 Recognizing What Brands are and What They Do 506 Building a Powerful Brand 508 Your Market Position: The Birthplace of Your Brand 510 Conveying Your Position and Brand through Taglines 513 Balancing Personal and Business Brands 514 Maintaining and Protecting Your Brand 516 Chapter 5: Creating Marketing Communications That Work 521 Starting with Good Objectives 522 Developing Effective Marketing Communications 529 Making Media Selections 532 The Making of a Mass Media Schedule 535 Evaluating Your Efforts 538 Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541 Using Facebook for Engagement That Builds Sales 543 Building Your Twitter Presence 548 Igniting Your Social Presence on Instagram 549 Expanding Your Network through LinkedIn 550 Promoting Your Brand with Pinterest 552 Book 6: Staying in Business 555 Chapter 1: Developing Employees Through Coaching and Mentoring 557 Understanding Why Employee Development is Important 558 Getting Down to Employee Development 560 Coaching Employees to Career Growth and Success 564 Finding a Mentor, Being a Mentor 570 Chapter 2: Keeping Your Customers Loyal 573 Retaining Your Customer Base 574 Dealing with Dissatisfied Customers 582 Chapter 3: Cultivating a Growing Business 585 Recognizing Growth Stages 586 Resolving Human Resources Issues 589 Addressing Time-Management Issues 591 Choosing Your Management Tools 593 Troubleshooting Your Business Challenges 596 Redefining Your Role in an Evolving Business 599 Index 603
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<p>Startup; start a business; entrepreneur; entrepreneurship; small business; starting a business; business plan; risk management; business financing; marketing; branding; business taxes; human resources; business climate; Starting a Business AIO For Dummies; Starting a Business All-in-one for Dummies; books on starting a business; start your own business; starting and running a business; start up books; start-up books</p>
