Starting a Business For Dummies

Introduction 1

Part 1: Getting Started with Your New Business 7

Chapter 1: Preparing for Business 9

Chapter 2: Doing the Groundwork 27

Chapter 3: Can You Do the Business? 51

Chapter 4: Testing Feasibility 71

Part 2: Making and Funding Your Plan 93

Chapter 5: Structuring Your Business 95

Chapter 6: Preparing the Business Plan 117

Chapter 7: Getting Help 135

Chapter 8: Finding the Money 147

Chapter 9: Considering Your Mission 175

Chapter 10: Marketing and Selling Your Wares 181

Part 3: Staying in Business 211

Chapter 11: Employing People 213

Chapter 12: Operating Effectively 237

Chapter 13: Keeping Track of Finances 261

Chapter 14: Managing Your Tax Position 287

Part 4: Making the Business Grow 303

Chapter 15: Doing Business Online 305

Chapter 16: Improving Performance 327

Chapter 17: Exploring Strategies for Growth 347

Chapter 18: Becoming a Great Manager 367

Part 5: The Part of Tens 385

Chapter 19: Ten Pitfalls to Avoid 387

Chapter 20: Ten People to Talk to Before You Start 393

Chapter 21: Ten Reasons for Using Social Media 401

Index 411

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• Liderança e motivação: Gestão
• Espírito de iniciativa

Small business management; launching a business; starting a company; starting a firm; how do I start a company; business basics; small business basics; small business fundamentals; Brexit for business; small business grants; small business incentives