Sales Force Management

Sales Force Management

Hair, Joseph F., Jr.; Mehta, Rajiv; Anderson, Rolph; Babin, Barry

John Wiley & Sons Inc

10/2020

544

Mole

Inglês

9781119702832

15 a 20 dias

932

Descrição não disponível.
Preface xxiii

About the Authors xxxi

1 Introduction to Sales Force Management and Its Evolving Roles 1

2 Managing Ethics in a Sales Environment 30

3 Customer Relationship Management (CRM) and Building Partnerships 62

4 The Selling Process 96

5 Sales Forecasting and Budgeting 125

6 Sales Force Planning and Organizing 155

7 Time and Territory Management 187

8 Recruiting and Selecting the Sales Force 215

9 Training the Sales Force 251

10 Sales Force Leadership 285

11 Sales Force Motivation 333

12 Sales Force Compensation 371

13 Sales Organization Audit and Sales Analytics 403

14 Sales Force Performance Evaluation 438

Glossary G-1

Index I-1
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sales management; sales management textbook; sales management guide; sales management student; sales force management; sales management ethics; sales force analytics; sales force performance; sales force customer relationships; sales management cases