Conversion Code

Conversion Code

Stop Chasing Leads and Start Attracting Clients

Smith, Chris

John Wiley & Sons Inc

04/2022

288

Dura

Inglês

9781119875802

15 a 20 dias

558

Descrição não disponível.
Figures List

Preface: The Global Impact of The Conversion Code and What's New in the 2nd Edition

Introduction: How I created The Conversion Code

Disclaimer: How to Read The Conversion Code

Section One: How To Do Marketing That Attracts High-Quality Leads

Chapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code)

Chapter 2: How To Use Your Website To Attract High-Quality Leads

Chapter 3: How To Build Landing Pages That Capture High-Quality Leads

Chapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads)

Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines

Chapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads

Chapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads

Chapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads

Chapter 9: How To Get The Most Out Of Twitter

Chapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans)

Chapter 11: It's TikTok Time

Chapter 12: How To Use LinkedIn For Maximum Impact (in minimal time)

Chapter 13: Audio Is Everywhere (how to take advantage of it)

Chapter 14: Influencer Marketing

Chapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting

Section Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert

Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate

Chapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads?

Chapter 18: How To Achieve The Highest Lead Conversion Rate Possible

Chapter 19: How To Convert Leads Using Text Messages

Chapter 20: How To Use Automated Email Campaigns To Convert Leads

Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads

Chapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages

Section Three: The Billion Dollar Sales Script

Chapter 23: Welcome to the Boiler Room

Chapter 24: The Pre-Call Stalk

Chapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead

Chapter 26: The Digging Deep Technique

Chapter 27: How to Quickly Get a Lead to Trust You

Chapter 28: Proactively Uncovering Objections

Chapter 29: How to Start Closing Using the Five Yeses

Chapter 30: The Perfect Sales Pitch

Chapter 31: Exactly What to Say When You Transition from Pitching to Closing

Chapter 32: How To Close

Chapter 33: How To Overcome Objections

Chapter 34: Preferred Additional Outcomes (what to do when you can't close someone)

Chapter 35: What To Say After They Say Yes

Chapter 36: How To Get the People You Close to Send You High-Quality Referral Leads

Bonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data)

Notes

About the Author

Index
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Lead conversion; lead generation; digital marketing; inside sales; telemarketing; content marketing; internet marketing; social media marketing; real estate marketing; real estate sales; SaaS sales; SaaS marketing; lead management; prospecting; phone sales; converting leads; listing leads; seller leads; real estate leads