Pricing Model Revolution
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Pricing Model Revolution
How Pricing Will Change the Way We Sell and Buy On and Offline
Zatta, Danilo
John Wiley & Sons Inc
05/2022
256
Dura
Inglês
9781119900573
15 a 20 dias
504
Descrição não disponível.
Preface xi
Acknowledgments xiii
Part I The Pricing Model Revolution 1
Chapter 1 Monetization as a priority 3
Part II New Approaches to Monetization 15
Chapter 2 Pay-per-use/per-wash/per-mile/... 17
Chapter 3 Subscription pricing 39
Chapter 4 Outcome-based pricing 57
Chapter 5 Psychological pricing 77
Chapter 6 Dynamic pricing 97
Chapter 7 Artificial-intelligence based pricing 119
Chapter 8 Freemium 133
Chapter 9 Sympathetic pricing 149
Chapter 10 Participative pricing 163
Chapter 11 Neuropricing 181
Part III How to Win 197
Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227
Acknowledgments xiii
Part I The Pricing Model Revolution 1
Chapter 1 Monetization as a priority 3
Part II New Approaches to Monetization 15
Chapter 2 Pay-per-use/per-wash/per-mile/... 17
Chapter 3 Subscription pricing 39
Chapter 4 Outcome-based pricing 57
Chapter 5 Psychological pricing 77
Chapter 6 Dynamic pricing 97
Chapter 7 Artificial-intelligence based pricing 119
Chapter 8 Freemium 133
Chapter 9 Sympathetic pricing 149
Chapter 10 Participative pricing 163
Chapter 11 Neuropricing 181
Part III How to Win 197
Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Product pricing; service pricing; saas pricing; software pricing; pricing models; pricing structure; price selection; price management; price consulting; revenue generation; revenue models; innovative pricing; neuropricing; freemium; pay-to-play
Preface xi
Acknowledgments xiii
Part I The Pricing Model Revolution 1
Chapter 1 Monetization as a priority 3
Part II New Approaches to Monetization 15
Chapter 2 Pay-per-use/per-wash/per-mile/... 17
Chapter 3 Subscription pricing 39
Chapter 4 Outcome-based pricing 57
Chapter 5 Psychological pricing 77
Chapter 6 Dynamic pricing 97
Chapter 7 Artificial-intelligence based pricing 119
Chapter 8 Freemium 133
Chapter 9 Sympathetic pricing 149
Chapter 10 Participative pricing 163
Chapter 11 Neuropricing 181
Part III How to Win 197
Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227
Acknowledgments xiii
Part I The Pricing Model Revolution 1
Chapter 1 Monetization as a priority 3
Part II New Approaches to Monetization 15
Chapter 2 Pay-per-use/per-wash/per-mile/... 17
Chapter 3 Subscription pricing 39
Chapter 4 Outcome-based pricing 57
Chapter 5 Psychological pricing 77
Chapter 6 Dynamic pricing 97
Chapter 7 Artificial-intelligence based pricing 119
Chapter 8 Freemium 133
Chapter 9 Sympathetic pricing 149
Chapter 10 Participative pricing 163
Chapter 11 Neuropricing 181
Part III How to Win 197
Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
