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No Forms. No Spam. No Cold Calls.
The Next Generation of Account-Based Sales and Marketing
Conant, Latane
John Wiley & Sons Inc
09/2022
272
Mole
Inglês
9781119982876
15 a 20 dias
546
Descrição não disponível.
Foreword v
Introduction 1
Chapter A New Era of Sales and Marketing 15
Chapter 2 It's Time for CMOs to Play Offense 27
Chapter 3 Building the Customer-First Tech Stack 57
Chapter 4 Our Bold New Vision in Action 97
Chapter 5 The Modern Sales Organization 137
Chapter 6 Are You Ready to Break Through? 183
Afterword 243
About the Author 256
Index 257
Introduction 1
Chapter A New Era of Sales and Marketing 15
Chapter 2 It's Time for CMOs to Play Offense 27
Chapter 3 Building the Customer-First Tech Stack 57
Chapter 4 Our Bold New Vision in Action 97
Chapter 5 The Modern Sales Organization 137
Chapter 6 Are You Ready to Break Through? 183
Afterword 243
About the Author 256
Index 257
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
marketing tech-stack; martech; marketing tech; account marketing engagement; account engagement; modern account marketing; account marketing tech; account marketing techniques; account marketing methods; account marketing strategies; ABM; account-based marketing; sales technology; marketing operations; marketing ops; revops technology; marketing AI; sales AI; revtech; revenue technology; revenue operations
Foreword v
Introduction 1
Chapter A New Era of Sales and Marketing 15
Chapter 2 It's Time for CMOs to Play Offense 27
Chapter 3 Building the Customer-First Tech Stack 57
Chapter 4 Our Bold New Vision in Action 97
Chapter 5 The Modern Sales Organization 137
Chapter 6 Are You Ready to Break Through? 183
Afterword 243
About the Author 256
Index 257
Introduction 1
Chapter A New Era of Sales and Marketing 15
Chapter 2 It's Time for CMOs to Play Offense 27
Chapter 3 Building the Customer-First Tech Stack 57
Chapter 4 Our Bold New Vision in Action 97
Chapter 5 The Modern Sales Organization 137
Chapter 6 Are You Ready to Break Through? 183
Afterword 243
About the Author 256
Index 257
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
marketing tech-stack; martech; marketing tech; account marketing engagement; account engagement; modern account marketing; account marketing tech; account marketing techniques; account marketing methods; account marketing strategies; ABM; account-based marketing; sales technology; marketing operations; marketing ops; revops technology; marketing AI; sales AI; revtech; revenue technology; revenue operations
