Avoiding Data Pitfalls

Avoiding Data Pitfalls

How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations

Jones, Ben

John Wiley & Sons Inc

12/2019

272

Mole

Inglês

9781119278160

15 a 20 dias

560

Descrição não disponível.
Preface ix

Chapter 1 The Seven Types of Data Pitfalls 1

Seven Types of Data Pitfalls 3

Pitfall 1: Epistemic Errors: How We Think About Data 3

Pitfall 2: Technical Traps: How We Process Data 4

Pitfall 3: Mathematical Miscues: How We Calculate Data 4

Pitfall 4: Statistical Slipups: How We Compare Data 5

Pitfall 5: Analytical Aberrations: How We Analyze Data 5

Pitfall 6: Graphical Gaffes: How We Visualize Data 6

Pitfall 7: Design Dangers: How We Dress up Data 6

Avoiding the Seven Pitfalls 7

"I've Fallen and I Can't Get Up" 8

Chapter 2 Pitfall 1: Epistemic Errors 11

How We Think About Data 11

Pitfall 1A: The Data-Reality Gap 12

Pitfall 1B: All Too Human Data 24

Pitfall 1C: Inconsistent Ratings 32

Pitfall 1D: The Black Swan Pitfall 39

Pitfall 1E: Falsifiability and the God Pitfall 43

Avoiding the Swan Pitfall and the God Pitfall 44

Chapter 3 Pitfall 2: Technical Trespasses 47

How We Process Data 47

Pitfall 2A: The Dirty Data Pitfall 48

Pitfall 2B: Bad Blends and Joins 67

Chapter 4 Pitfall 3: Mathematical Miscues 74

How We Calculate Data 74

Pitfall 3A: Aggravating Aggregations 75

Pitfall 3B: Missing Values 83

Pitfall 3C: Tripping on Totals 88

Pitfall 3D: Preposterous Percents 93

Pitfall 3E: Unmatching Units 102

Chapter 5 Pitfall 4: Statistical Slipups 107

How We Compare Data 107

Pitfall 4A: Descriptive Debacles 109

Pitfall 4B: Inferential Infernos 131

Pitfall 4C: Slippery Sampling 136

Pitfall 4D: Insensitivity to Sample Size 142

Chapter 6 Pitfall 5: Analytical Aberrations 148

How We Analyze Data 148

Pitfall 5A: The Intuition/Analysis False Dichotomy 149

Pitfall 5B: Exuberant Extrapolations 157

Pitfall 5C: Ill-Advised Interpolations 163

Pitfall 5D: Funky Forecasts 166

Pitfall 5E: Moronic Measures 168

Chapter 7 Pitfall 6: Graphical Gaffes 173

How We Visualize Data 173

Pitfall 6A: Challenging Charts 175

Pitfall 6B: Data Dogmatism 202

Pitfall 6C: The Optimize/Satisfice False Dichotomy 207

Chapter 8 Pitfall 7: Design Dangers 212

How We Dress up Data 212

Pitfall 7A: Confusing Colors 214

Pitfall 7B: Omitted Opportunities 222

Pitfall 7C: Usability Uh-Ohs 227

Chapter 9 Conclusion 237

Avoiding Data Pitfalls Checklist 241

The Pitfall of the Unheard Voice 243

Index 247
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data visualization; data presentation; data analysis; data training; data skills; analysis skills; accurate graphs; data visualization guide; data visualization handbook; data visualization step-by-step; data visualization process; data presentation process; accurate data visualization; data presentation tips; data visualization tools; data visualization instruction; presenting data; data graphics; effective data presentation; effective data presentation; representative data presentation; useful data presentation; Avoiding Data Pitfalls: How to steer clear of common blunders when working with data and presenting analysis and visualizations; Ben Jones