Transitioning to Virtual and Hybrid Events
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Transitioning to Virtual and Hybrid Events
How to Create, Adapt, and Market an Engaging Online Experience
Cyranski, Gabriella; Chodor, Ben
John Wiley & Sons Inc
10/2020
208
Dura
Inglês
9781119747178
15 a 20 dias
372
Descrição não disponível.
Foreword ix
Introduction xi
Chapter 1 Understanding Virtual and Hybrid Events 1
Chapter 2 Understanding Virtual Communication Tools 11
Chapter 3 Converting from Physical to Virtual 27
Chapter 4 Hybrid Events: The Best of Both Worlds 39
Chapter 5 Virtual Event Planning 101 53
Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65
Chapter 7 Adapting Your Content for Virtual 77
Chapter 8 Preparing Speakers for Virtual Appearances 105
Chapter 9 Monetization through Exhibitors and Sponsorships 117
Chapter 10 Marketing Your Virtual Event 139
Chapter 11 The Power of Virtual Event Data 157
Conclusion: Virtual Events Are Here to Stay 169
About the Authors 179
Appendix: Glossary of Terms 181
Index 187
Introduction xi
Chapter 1 Understanding Virtual and Hybrid Events 1
Chapter 2 Understanding Virtual Communication Tools 11
Chapter 3 Converting from Physical to Virtual 27
Chapter 4 Hybrid Events: The Best of Both Worlds 39
Chapter 5 Virtual Event Planning 101 53
Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65
Chapter 7 Adapting Your Content for Virtual 77
Chapter 8 Preparing Speakers for Virtual Appearances 105
Chapter 9 Monetization through Exhibitors and Sponsorships 117
Chapter 10 Marketing Your Virtual Event 139
Chapter 11 The Power of Virtual Event Data 157
Conclusion: Virtual Events Are Here to Stay 169
About the Authors 179
Appendix: Glossary of Terms 181
Index 187
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virtual meetings; virtual events; online meetings; online events; virtual meeting solutions; online meeting solutions; create online meetings; work remotely; virtual event technology; plan digital events; how to webcast; hybrid events; webinars
Foreword ix
Introduction xi
Chapter 1 Understanding Virtual and Hybrid Events 1
Chapter 2 Understanding Virtual Communication Tools 11
Chapter 3 Converting from Physical to Virtual 27
Chapter 4 Hybrid Events: The Best of Both Worlds 39
Chapter 5 Virtual Event Planning 101 53
Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65
Chapter 7 Adapting Your Content for Virtual 77
Chapter 8 Preparing Speakers for Virtual Appearances 105
Chapter 9 Monetization through Exhibitors and Sponsorships 117
Chapter 10 Marketing Your Virtual Event 139
Chapter 11 The Power of Virtual Event Data 157
Conclusion: Virtual Events Are Here to Stay 169
About the Authors 179
Appendix: Glossary of Terms 181
Index 187
Introduction xi
Chapter 1 Understanding Virtual and Hybrid Events 1
Chapter 2 Understanding Virtual Communication Tools 11
Chapter 3 Converting from Physical to Virtual 27
Chapter 4 Hybrid Events: The Best of Both Worlds 39
Chapter 5 Virtual Event Planning 101 53
Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65
Chapter 7 Adapting Your Content for Virtual 77
Chapter 8 Preparing Speakers for Virtual Appearances 105
Chapter 9 Monetization through Exhibitors and Sponsorships 117
Chapter 10 Marketing Your Virtual Event 139
Chapter 11 The Power of Virtual Event Data 157
Conclusion: Virtual Events Are Here to Stay 169
About the Authors 179
Appendix: Glossary of Terms 181
Index 187
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
