Analytics Lifecycle Toolkit
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Analytics Lifecycle Toolkit
A Practical Guide for an Effective Analytics Capability
Nelson, Gregory S.
John Wiley & Sons Inc
05/2018
464
Dura
Inglês
9781119425069
1119425069
15 a 20 dias
674
Descrição não disponível.
Preface xi
Acknowledgments xv
Part I The Foundation of Analytics 1
Chapter 1 Analytics Overview 3
Chapter 2 The People of Analytics 38
Chapter 3 Organizational Context for Analytics 68
Chapter 4 Data Strategy, Platforms, and Architecture 95
Part II Analytics Lifecycle Best Practices 127
Chapter 5 The Analytics Lifecycle Toolkit 129
Chapter 6 Problem Framing 148
Chapter 7 Data Sensemaking 185
Chapter 8 Analytics Model Development 218
Chapter 9 Results Activation 266
Chapter 10 Analytics Product Management 301
Part III Sustaining Analytics Success 349
Chapter 11 Actioning Analytics 351
Chapter 12 Core Competencies for Analytics Teams 386
Chapter 13 The Future of Analytics 424
About the Author 433
About the Companion Web Site 435
Index 437
Acknowledgments xv
Part I The Foundation of Analytics 1
Chapter 1 Analytics Overview 3
Chapter 2 The People of Analytics 38
Chapter 3 Organizational Context for Analytics 68
Chapter 4 Data Strategy, Platforms, and Architecture 95
Part II Analytics Lifecycle Best Practices 127
Chapter 5 The Analytics Lifecycle Toolkit 129
Chapter 6 Problem Framing 148
Chapter 7 Data Sensemaking 185
Chapter 8 Analytics Model Development 218
Chapter 9 Results Activation 266
Chapter 10 Analytics Product Management 301
Part III Sustaining Analytics Success 349
Chapter 11 Actioning Analytics 351
Chapter 12 Core Competencies for Analytics Teams 386
Chapter 13 The Future of Analytics 424
About the Author 433
About the Companion Web Site 435
Index 437
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
toolkit; analytics; full; approach; books; strength; question; organizations; impact; author; field; lot; book; deep; strategy; wide; ai; quickie; data; shortcuts; talent; diverse team; expeditions
Preface xi
Acknowledgments xv
Part I The Foundation of Analytics 1
Chapter 1 Analytics Overview 3
Chapter 2 The People of Analytics 38
Chapter 3 Organizational Context for Analytics 68
Chapter 4 Data Strategy, Platforms, and Architecture 95
Part II Analytics Lifecycle Best Practices 127
Chapter 5 The Analytics Lifecycle Toolkit 129
Chapter 6 Problem Framing 148
Chapter 7 Data Sensemaking 185
Chapter 8 Analytics Model Development 218
Chapter 9 Results Activation 266
Chapter 10 Analytics Product Management 301
Part III Sustaining Analytics Success 349
Chapter 11 Actioning Analytics 351
Chapter 12 Core Competencies for Analytics Teams 386
Chapter 13 The Future of Analytics 424
About the Author 433
About the Companion Web Site 435
Index 437
Acknowledgments xv
Part I The Foundation of Analytics 1
Chapter 1 Analytics Overview 3
Chapter 2 The People of Analytics 38
Chapter 3 Organizational Context for Analytics 68
Chapter 4 Data Strategy, Platforms, and Architecture 95
Part II Analytics Lifecycle Best Practices 127
Chapter 5 The Analytics Lifecycle Toolkit 129
Chapter 6 Problem Framing 148
Chapter 7 Data Sensemaking 185
Chapter 8 Analytics Model Development 218
Chapter 9 Results Activation 266
Chapter 10 Analytics Product Management 301
Part III Sustaining Analytics Success 349
Chapter 11 Actioning Analytics 351
Chapter 12 Core Competencies for Analytics Teams 386
Chapter 13 The Future of Analytics 424
About the Author 433
About the Companion Web Site 435
Index 437
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
