Patterns of Entrepreneurship Management

Patterns of Entrepreneurship Management -15% portes grátis

Patterns of Entrepreneurship Management

Kaplan, Jack M.; McGourty, Jack

John Wiley & Sons Inc

11/2020

368

Mole

Inglês

9781119703068

15 a 20 dias

636

Descrição não disponível.
Preface xiii List of Worksheets xix

Part 1 Getting Started as an Entrepreneur

1 Understanding the Entrepreneurial Process 2

2 Converting Ideas into Opportunities 21

3 Framing and Testing the Business Model 54

4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88

5 Preparing the Investor Package 128

6 Setting Up the Company 145

7 Protecting Intellectual Property 168

Part 2 Funding the Venture

8 Launching and Financing Your Venture 194

9 Equity Financing for High Growth 215

Part 3 Managing Performance, Communication, and People

10 Managing Start-up Performance-Money and People 240

11 Pitching the Venture to Investors 277

12 Planning Your Exit 295
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entrepreneurship; entrepreneurship management; entrepreneurship textbook; entrepreneurship cases; entrepreneurship framework; venture planning; venture strategy; venture business models; startup planning; startup strategy; startup management