Fundamentals of Public Communication Campaigns
-15%
portes grátis
Fundamentals of Public Communication Campaigns
Matusitz, Jonathan
John Wiley and Sons Ltd
09/2022
576
Mole
Inglês
9781119878070
15 a 20 dias
1068
Descrição não disponível.
Part I Introducing Public Communication Campaigns 9
Chapter 1 Definitions, Strategies, and Background Information 11
Chapter 2 The 10 Steps of Public Communication Campaigns 47
Chapter 3 Persuasion in Public Communication Campaigns 80
Chapter 4 Thought-Provoking Public Communication Campaigns 121
Part II Health Communication Campaigns 153
Chapter 5 Health Communication Campaigns: General Perspectives 155
Chapter 6 Differences in Literacy and Culture in Health Campaigns 189
Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217
Chapter 8 Entertainment-Education, Digital Games, and Celebrity Campaigns 249
Part III Communication Campaigns For Social Justice and Social Change 285
Chapter 9 Social Justice and Social Change 287
Chapter 10 The #MeToo Campaign 310
Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336
Chapter 12 Black Lives Matter Campaigns 360
Part IV Terrorist, Extremist, And Anti-Terrorist Communication Campaigns 389
Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391
Chapter 14 Public Communication Campaigns of White Supremacism 426
Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451
Chapter 16 Antiterrorist Public Communication Campaigns 476
Chapter 1 Definitions, Strategies, and Background Information 11
Chapter 2 The 10 Steps of Public Communication Campaigns 47
Chapter 3 Persuasion in Public Communication Campaigns 80
Chapter 4 Thought-Provoking Public Communication Campaigns 121
Part II Health Communication Campaigns 153
Chapter 5 Health Communication Campaigns: General Perspectives 155
Chapter 6 Differences in Literacy and Culture in Health Campaigns 189
Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217
Chapter 8 Entertainment-Education, Digital Games, and Celebrity Campaigns 249
Part III Communication Campaigns For Social Justice and Social Change 285
Chapter 9 Social Justice and Social Change 287
Chapter 10 The #MeToo Campaign 310
Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336
Chapter 12 Black Lives Matter Campaigns 360
Part IV Terrorist, Extremist, And Anti-Terrorist Communication Campaigns 389
Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391
Chapter 14 Public Communication Campaigns of White Supremacism 426
Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451
Chapter 16 Antiterrorist Public Communication Campaigns 476
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
public communication campaigns; public communication campaigns textbook; public communication campaigns introduction; public communication theories; public communication campaign case studies; health communication campaigns, social justice campaigns
Part I Introducing Public Communication Campaigns 9
Chapter 1 Definitions, Strategies, and Background Information 11
Chapter 2 The 10 Steps of Public Communication Campaigns 47
Chapter 3 Persuasion in Public Communication Campaigns 80
Chapter 4 Thought-Provoking Public Communication Campaigns 121
Part II Health Communication Campaigns 153
Chapter 5 Health Communication Campaigns: General Perspectives 155
Chapter 6 Differences in Literacy and Culture in Health Campaigns 189
Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217
Chapter 8 Entertainment-Education, Digital Games, and Celebrity Campaigns 249
Part III Communication Campaigns For Social Justice and Social Change 285
Chapter 9 Social Justice and Social Change 287
Chapter 10 The #MeToo Campaign 310
Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336
Chapter 12 Black Lives Matter Campaigns 360
Part IV Terrorist, Extremist, And Anti-Terrorist Communication Campaigns 389
Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391
Chapter 14 Public Communication Campaigns of White Supremacism 426
Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451
Chapter 16 Antiterrorist Public Communication Campaigns 476
Chapter 1 Definitions, Strategies, and Background Information 11
Chapter 2 The 10 Steps of Public Communication Campaigns 47
Chapter 3 Persuasion in Public Communication Campaigns 80
Chapter 4 Thought-Provoking Public Communication Campaigns 121
Part II Health Communication Campaigns 153
Chapter 5 Health Communication Campaigns: General Perspectives 155
Chapter 6 Differences in Literacy and Culture in Health Campaigns 189
Chapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217
Chapter 8 Entertainment-Education, Digital Games, and Celebrity Campaigns 249
Part III Communication Campaigns For Social Justice and Social Change 285
Chapter 9 Social Justice and Social Change 287
Chapter 10 The #MeToo Campaign 310
Chapter 11 Public Communication Campaigns for LGBTQ+ Communities 336
Chapter 12 Black Lives Matter Campaigns 360
Part IV Terrorist, Extremist, And Anti-Terrorist Communication Campaigns 389
Chapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391
Chapter 14 Public Communication Campaigns of White Supremacism 426
Chapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451
Chapter 16 Antiterrorist Public Communication Campaigns 476
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
