Handbook of Organizational Rhetoric and Communication

List of Figures ix

List of Tables and Boxes xi

Notes on Contributors xiii

Preface xxi

Part I Introduction 1

1. Introduction: Organizational Rhetoric 3
Oyvind Ihlen and Robert L. Heath

Part II Field Overviews: Foundations and Macro?]Contexts 15

2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17
Charles Conrad and George Cheney

3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33
Charles Conrad and George Cheney

4. Public Relations and Rhetoric: Conflict and Concurrence 51
Robert L. Heath and Oyvind Ihlen

5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67
Simon Moberg Torp and Lars Pynt Andersen

6. Rhetorical Analysis in Management and Organizational Research, 2007-2017 81
Larry D. Browning and E. Johanna Hartelius

7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95
John A.A. Sillince and Benjamin D. Golant

Part III Concepts: Foundations Without Which Rhetoric Could Not Occur 111

8. Identification: Connection and Division in Organizational Rhetoric and Communication 113
Robert L. Heath, George Cheney, and Oyvind Ihlen

9. Deploying the Topics 127
Greg Leichty

10. The Truth About Ideographs: Progress Toward Understanding and Critique 143
Josh Boyd

11. Myths that Work: Toward a Mythology of Organizations and Organizing 155
Graham Sewell

12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169
Charles Marsh

13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185
Keith M. Hearit

14. Ethos and its Constitutive Role in Organizational Rhetoric 201
James S. Baumlin and Peter L. Scisco

15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215
Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler

16. Rhetorical Figures: The Case of Advertising 229
Bruce A. Huhmann

17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245
Damion Waymer

18. Synecdoche: Another Ubiquitous and Everyday Trope 257
Peter M. Hamilton

Part IV Processes: Challenges and Strategies 269

19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry's Rope?]A?]Dope 271
Ashli Q. Stokes

20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287
Elisabeth Hoff?]Clausen

21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301
Scott Davidson

22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315
Michael L. Kent and Maureen Taylor

23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329
Ford Shanahan, Alison Vogelaar, and Peter Seele

24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345
Pete M. Smudde and Jeffrey L. Courtright

25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359
Jens E. Kjeldsen

26. Conceptualizing Audience in the Communication Process 373
Heidi Hatfield Edwards

Part V Areas: Contextual Applications and Challenges 383

27. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385
Robert L. Heath

28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401
Amy O'Connor and Oyvind Ihlen

29. Organizational Rhetoric--Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417
Michael J. Palenchar and Laura L. Lemon

30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429
W. Timothy Coombs

31. Organizing for Advocacy: Activist Organizational Rhetoric 439
Michael F. Smith and Denise P. Ferguson

Part VI Conclusions: From Origins, to Now, and Beyond 453

32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric's Revival 455
George Cheney and Charles Conrad

33. New Vistas in Organizational Rhetoric 471
Rebecca J. Meisenbach

34. Conclusions and Take Away Points 485
Robert L. Heath and Oyvind Ihlen

Name Index

Subject Index

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organizational rhetoric; rhetoric; rhetoric and public relations; rhetoric and public affairs; rhetoric and communications; communications; organizations and rhetoric; guide to rhetoric; guide to rhetoric and communication; communication management, corporate communications; rhetoric and business strategy; strategic issues management; rhetoric and society; rhetorical theory; The Handbook of Organizational Rhetoric and Communication