Entrepreneurial Marketing
-15%
portes grátis
Entrepreneurial Marketing
Beyond Professionalism to Creativity, Leadership, and Sustainability
Kotler, Philip; Mussry, Jacky; Kartajaya, Hermawan; Huan, Hooi Den
John Wiley & Sons Inc
03/2023
288
Dura
Inglês
9781119835202
15 a 20 dias
666
Descrição não disponível.
Foreword xi
Prologue: Marketing in the Post-Normal Era xiii
Acknowledgments xv
1 The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1
2 From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7
3 Rethinking Competition: Collaborating for Sustainability 17
4 Navigating Customers: Progressive Approach for Stronger Market Position 33
5 Unifying Capabilities: Converging Mindsets Within an Organization 47
6 Integrating Functions: Converging Departments Within an Organization 55
7 Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67
8 Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79
9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93
10 Converging Leadership and Management: Maintaining Values and Increasing Market Value 109
11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123
12 Building Omni Capabilities: From Preparation to Execution 141
13 Securing Future Trajectory: From Balance Sheet to Market Value 161
14 Uniting Marketing and Finance: From Separation to Integration 181
15 Technology for Humanity: High Tech, Higher Touch 199
16 Technology and Stakeholders: Leveraging Tools to Increase Value 211
17 The Post-Operational Excellence: Balancing Rigidity and Flexibility 225
Epilogue: Visioning the Next Curve 241
Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249
About the Authors 253
Index 255
Prologue: Marketing in the Post-Normal Era xiii
Acknowledgments xv
1 The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1
2 From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7
3 Rethinking Competition: Collaborating for Sustainability 17
4 Navigating Customers: Progressive Approach for Stronger Market Position 33
5 Unifying Capabilities: Converging Mindsets Within an Organization 47
6 Integrating Functions: Converging Departments Within an Organization 55
7 Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67
8 Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79
9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93
10 Converging Leadership and Management: Maintaining Values and Increasing Market Value 109
11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123
12 Building Omni Capabilities: From Preparation to Execution 141
13 Securing Future Trajectory: From Balance Sheet to Market Value 161
14 Uniting Marketing and Finance: From Separation to Integration 181
15 Technology for Humanity: High Tech, Higher Touch 199
16 Technology and Stakeholders: Leveraging Tools to Increase Value 211
17 The Post-Operational Excellence: Balancing Rigidity and Flexibility 225
Epilogue: Visioning the Next Curve 241
Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249
About the Authors 253
Index 255
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing guide; marketing handbook; post-entrepreneurial marketing; Kotler on marketing; Kotler marketing; marketing Kotler; marketing for entrepreneurs; digital marketing; converging the dichotomies; modern marketing; COVID-19 marketing; post-pandemic marketing
Foreword xi
Prologue: Marketing in the Post-Normal Era xiii
Acknowledgments xv
1 The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1
2 From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7
3 Rethinking Competition: Collaborating for Sustainability 17
4 Navigating Customers: Progressive Approach for Stronger Market Position 33
5 Unifying Capabilities: Converging Mindsets Within an Organization 47
6 Integrating Functions: Converging Departments Within an Organization 55
7 Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67
8 Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79
9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93
10 Converging Leadership and Management: Maintaining Values and Increasing Market Value 109
11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123
12 Building Omni Capabilities: From Preparation to Execution 141
13 Securing Future Trajectory: From Balance Sheet to Market Value 161
14 Uniting Marketing and Finance: From Separation to Integration 181
15 Technology for Humanity: High Tech, Higher Touch 199
16 Technology and Stakeholders: Leveraging Tools to Increase Value 211
17 The Post-Operational Excellence: Balancing Rigidity and Flexibility 225
Epilogue: Visioning the Next Curve 241
Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249
About the Authors 253
Index 255
Prologue: Marketing in the Post-Normal Era xiii
Acknowledgments xv
1 The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1
2 From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7
3 Rethinking Competition: Collaborating for Sustainability 17
4 Navigating Customers: Progressive Approach for Stronger Market Position 33
5 Unifying Capabilities: Converging Mindsets Within an Organization 47
6 Integrating Functions: Converging Departments Within an Organization 55
7 Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67
8 Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79
9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93
10 Converging Leadership and Management: Maintaining Values and Increasing Market Value 109
11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123
12 Building Omni Capabilities: From Preparation to Execution 141
13 Securing Future Trajectory: From Balance Sheet to Market Value 161
14 Uniting Marketing and Finance: From Separation to Integration 181
15 Technology for Humanity: High Tech, Higher Touch 199
16 Technology and Stakeholders: Leveraging Tools to Increase Value 211
17 The Post-Operational Excellence: Balancing Rigidity and Flexibility 225
Epilogue: Visioning the Next Curve 241
Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249
About the Authors 253
Index 255
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
