Online Marketplace Advantage
-15%
portes grátis
Online Marketplace Advantage
Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
Nussenbaum, Adrien; Corrot, Philippe
John Wiley & Sons Inc
03/2023
224
Dura
Inglês
9781119864745
15 a 20 dias
666
Descrição não disponível.
Introduction: The Marketplace Imperative ix
Chapter 1 Our Marketplace Discovery 1
Chapter 2 Defining the Marketplace Opportunity for Retail 19
Chapter 3 The Marketplace Revolution Comes to B2B 37
Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59
Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95
Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117
Conclusion: The Marketplace Revolution Rolls On 167
Acknowledgments 177
Author Bios 181
Index 185
Chapter 1 Our Marketplace Discovery 1
Chapter 2 Defining the Marketplace Opportunity for Retail 19
Chapter 3 The Marketplace Revolution Comes to B2B 37
Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59
Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95
Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117
Conclusion: The Marketplace Revolution Rolls On 167
Acknowledgments 177
Author Bios 181
Index 185
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Ecommerce growth; online marketplaces; ecommerce platform; online platform; enterprise marketplace index; enterprise marketplace seller report; mirakl; ecommerce marketplace; ecommerce strategy; platform strategy; ecommerce business
Introduction: The Marketplace Imperative ix
Chapter 1 Our Marketplace Discovery 1
Chapter 2 Defining the Marketplace Opportunity for Retail 19
Chapter 3 The Marketplace Revolution Comes to B2B 37
Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59
Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95
Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117
Conclusion: The Marketplace Revolution Rolls On 167
Acknowledgments 177
Author Bios 181
Index 185
Chapter 1 Our Marketplace Discovery 1
Chapter 2 Defining the Marketplace Opportunity for Retail 19
Chapter 3 The Marketplace Revolution Comes to B2B 37
Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59
Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95
Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117
Conclusion: The Marketplace Revolution Rolls On 167
Acknowledgments 177
Author Bios 181
Index 185
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
