User Experience Research
-15%
portes grátis
User Experience Research
Discover What Customers Really Want
Murrell, Spencer; Gage, Marty
John Wiley & Sons Inc
06/2022
272
Mole
Inglês
9781119884217
15 a 20 dias
562
Descrição não disponível.
Introduction
The Design Thinking Process 10
The Six Key Principles for 12
Successful User Research 14
How to Use This Book
Making Experiences Actionable 1
A User-Driven Perspective on Design Thinking 18
Defining Value: What People Really Want 20
Ideal Experience Research 22
Choosing a Research Approach 2
Define Your Research Objectives 40
Select a Research Approach 44
Consider the End Deliverable 52
Finding Your Target User 3
Identify Participation Criteria 62
Create a Screener 64
Find Your Participants 68
Having Effective Conversations Conducting Research 4
Formulate Your Questions 76
Create a Discussion Guide 80
Conduct Interviews 84
Capturing Clear Data 5
Structure Your Data 98
Use a Spreadsheet Tool 104
Take Good Notes 106
Describing Experiences With Stimuli 6
Understand the Applications of Collaging 114
Prepare Collage Exercises 118
Conduct Collage Exercises 142
Understanding the Situations of Use 7
Approaches to Contextual Inquiry 160
Know Your Documentation Options 164
Conduct an Efficient & Effective Inquiry 170
Conducting Research 8
Prepare for the Study 182
Finalize Your Setup 184
Solidify the Approach 188
Finding the Big Ideas 9
Code the Data 196
Identify Themes 206
Synthesize Themes 216
Telling the Story of the Future 10
Model Experiences 228
Design Sourcebooks 236
Create Storyboards 244
Appendix 252
Index 260
The Design Thinking Process 10
The Six Key Principles for 12
Successful User Research 14
How to Use This Book
Making Experiences Actionable 1
A User-Driven Perspective on Design Thinking 18
Defining Value: What People Really Want 20
Ideal Experience Research 22
Choosing a Research Approach 2
Define Your Research Objectives 40
Select a Research Approach 44
Consider the End Deliverable 52
Finding Your Target User 3
Identify Participation Criteria 62
Create a Screener 64
Find Your Participants 68
Having Effective Conversations Conducting Research 4
Formulate Your Questions 76
Create a Discussion Guide 80
Conduct Interviews 84
Capturing Clear Data 5
Structure Your Data 98
Use a Spreadsheet Tool 104
Take Good Notes 106
Describing Experiences With Stimuli 6
Understand the Applications of Collaging 114
Prepare Collage Exercises 118
Conduct Collage Exercises 142
Understanding the Situations of Use 7
Approaches to Contextual Inquiry 160
Know Your Documentation Options 164
Conduct an Efficient & Effective Inquiry 170
Conducting Research 8
Prepare for the Study 182
Finalize Your Setup 184
Solidify the Approach 188
Finding the Big Ideas 9
Code the Data 196
Identify Themes 206
Synthesize Themes 216
Telling the Story of the Future 10
Model Experiences 228
Design Sourcebooks 236
Create Storyboards 244
Appendix 252
Index 260
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
design inspiration; design research; user research; insight translation; human experience design; customer value definition; generative research; design thinking; user insights; customer experience framework; UX principles;?experience values; qualitative data; user research principles; practical UX guide; UX manual
Introduction
The Design Thinking Process 10
The Six Key Principles for 12
Successful User Research 14
How to Use This Book
Making Experiences Actionable 1
A User-Driven Perspective on Design Thinking 18
Defining Value: What People Really Want 20
Ideal Experience Research 22
Choosing a Research Approach 2
Define Your Research Objectives 40
Select a Research Approach 44
Consider the End Deliverable 52
Finding Your Target User 3
Identify Participation Criteria 62
Create a Screener 64
Find Your Participants 68
Having Effective Conversations Conducting Research 4
Formulate Your Questions 76
Create a Discussion Guide 80
Conduct Interviews 84
Capturing Clear Data 5
Structure Your Data 98
Use a Spreadsheet Tool 104
Take Good Notes 106
Describing Experiences With Stimuli 6
Understand the Applications of Collaging 114
Prepare Collage Exercises 118
Conduct Collage Exercises 142
Understanding the Situations of Use 7
Approaches to Contextual Inquiry 160
Know Your Documentation Options 164
Conduct an Efficient & Effective Inquiry 170
Conducting Research 8
Prepare for the Study 182
Finalize Your Setup 184
Solidify the Approach 188
Finding the Big Ideas 9
Code the Data 196
Identify Themes 206
Synthesize Themes 216
Telling the Story of the Future 10
Model Experiences 228
Design Sourcebooks 236
Create Storyboards 244
Appendix 252
Index 260
The Design Thinking Process 10
The Six Key Principles for 12
Successful User Research 14
How to Use This Book
Making Experiences Actionable 1
A User-Driven Perspective on Design Thinking 18
Defining Value: What People Really Want 20
Ideal Experience Research 22
Choosing a Research Approach 2
Define Your Research Objectives 40
Select a Research Approach 44
Consider the End Deliverable 52
Finding Your Target User 3
Identify Participation Criteria 62
Create a Screener 64
Find Your Participants 68
Having Effective Conversations Conducting Research 4
Formulate Your Questions 76
Create a Discussion Guide 80
Conduct Interviews 84
Capturing Clear Data 5
Structure Your Data 98
Use a Spreadsheet Tool 104
Take Good Notes 106
Describing Experiences With Stimuli 6
Understand the Applications of Collaging 114
Prepare Collage Exercises 118
Conduct Collage Exercises 142
Understanding the Situations of Use 7
Approaches to Contextual Inquiry 160
Know Your Documentation Options 164
Conduct an Efficient & Effective Inquiry 170
Conducting Research 8
Prepare for the Study 182
Finalize Your Setup 184
Solidify the Approach 188
Finding the Big Ideas 9
Code the Data 196
Identify Themes 206
Synthesize Themes 216
Telling the Story of the Future 10
Model Experiences 228
Design Sourcebooks 236
Create Storyboards 244
Appendix 252
Index 260
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
design inspiration; design research; user research; insight translation; human experience design; customer value definition; generative research; design thinking; user insights; customer experience framework; UX principles;?experience values; qualitative data; user research principles; practical UX guide; UX manual
