Product Development and Management Body of Knowledge
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Product Development and Management Body of Knowledge
A Guidebook for Product Innovation Training and Certification
McAllister, Chad; Harris, Ernie; Anderson, Allan
John Wiley & Sons Inc
06/2024
432
Mole
Inglês
9781119829942
Pré-lançamento - envio 15 a 20 dias após a sua edição
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About the Authors vii
Acknowledgments ix
Introduction xi
1 Management
1.1 What is Product Innovation? 4
1.2 Managing Product Innovation 9
1.3 The Product Manager 11
1.4 The Product Life Cycle 15
1.5 Managing the Product Life Cycle 19
1.6 The Chasm in the Product Life Cycle? 23
1.7 Roadmaps Used in Product Innovation 30
1.8 Project Management 34
1.9 Risk Management 37
1.10 Metrics and Key Performance Indicators 39
1.11 In Summary 46
2 Strategy
2.1 What is Strategy? 60
2.2 Establishing the Organization's Direction 62
2.3 Business and Corporate Strategy 65
2.4 Preparing a Business Strategy 68
2.5 Innovation Strategy 74
2.6 Innovation Strategy Frameworks 77
2.7 Strategies that Support the Innovation Strategy 83
2.8 Open Innovation 97
2.9 Sustainable Innovation 100
2.10 In Summary 105
3 Portfolio
3.1 What is a Product Innovation Portfolio? 114
3.2 Portfolio Value Maximization 116
3.3 Portfolio Alignment with Strategy 135
3.4 Balancing the Portfolio 137
3.5 The Right Number of Projects 139
3.6 New Product Portfolio Management: A Dynamic Process 143
3.7 Portfolio Governance 146
3.8 Portfolio Management Benefits 148
3.9 In Summary 149
4 Process
4.1 Introduction to Product Innovation 156
4.2 The Product Innovation Charter (PIC) 161
4.3 Specific Product Innovation Processes 164
4.4 Comparing Product Innovation Process Models 194
4.5 Product Innovation Process Control and Management 197
4.6 In Summary 199
5 Design & Development
5.1 Design and Development Process Steps 208
5.2 Introduction to Design 209
5.3 Introduction to Development 226
5.4 In Summary 244
6 Market Research
6.1 How Market Research Contributes to Product Innovation 252
6.2 Selecting the Right Market Research Methodology 254
6.3 Primary Vs. Secondary Market Research 256
6.4 The Quality of Market Research Data 258
6.5 Market Research Methods 261
6.6 Multivariate Research Methods 274
6.7 Product Use Testing 278
6.8 Market Testing and Test Marketing 280
6.9 Market Research and Voice of the Customer: Integral to Product Innovation 282
6.10 Market Research at Specific Stages of Product Innovation 284
6.11 Market Research Metrics and Key Performance Indicators 289
6.12 In Summary 291
7 Culture and Teams
7.1 Product Innovation Culture and Climate 298
7.2 Management Responsibilities 301
7.3 Product Innovation Team Structures 303
7.4 Team Development 309
7.5 Team Leadership 315
7.6 Virtual Teams 318
7.7 Incentivizing Product Innovation 323
7.8 In Summary 325
Appendix A Glossary of Terms 331
Appendix B The BoK in Practice Cases 359
Appendix C Examples of Product Innovation Best Practice from PDMA's Outstanding Corporate Innovators' (OCI) Awards 387
Index 397
Acknowledgments ix
Introduction xi
1 Management
1.1 What is Product Innovation? 4
1.2 Managing Product Innovation 9
1.3 The Product Manager 11
1.4 The Product Life Cycle 15
1.5 Managing the Product Life Cycle 19
1.6 The Chasm in the Product Life Cycle? 23
1.7 Roadmaps Used in Product Innovation 30
1.8 Project Management 34
1.9 Risk Management 37
1.10 Metrics and Key Performance Indicators 39
1.11 In Summary 46
2 Strategy
2.1 What is Strategy? 60
2.2 Establishing the Organization's Direction 62
2.3 Business and Corporate Strategy 65
2.4 Preparing a Business Strategy 68
2.5 Innovation Strategy 74
2.6 Innovation Strategy Frameworks 77
2.7 Strategies that Support the Innovation Strategy 83
2.8 Open Innovation 97
2.9 Sustainable Innovation 100
2.10 In Summary 105
3 Portfolio
3.1 What is a Product Innovation Portfolio? 114
3.2 Portfolio Value Maximization 116
3.3 Portfolio Alignment with Strategy 135
3.4 Balancing the Portfolio 137
3.5 The Right Number of Projects 139
3.6 New Product Portfolio Management: A Dynamic Process 143
3.7 Portfolio Governance 146
3.8 Portfolio Management Benefits 148
3.9 In Summary 149
4 Process
4.1 Introduction to Product Innovation 156
4.2 The Product Innovation Charter (PIC) 161
4.3 Specific Product Innovation Processes 164
4.4 Comparing Product Innovation Process Models 194
4.5 Product Innovation Process Control and Management 197
4.6 In Summary 199
5 Design & Development
5.1 Design and Development Process Steps 208
5.2 Introduction to Design 209
5.3 Introduction to Development 226
5.4 In Summary 244
6 Market Research
6.1 How Market Research Contributes to Product Innovation 252
6.2 Selecting the Right Market Research Methodology 254
6.3 Primary Vs. Secondary Market Research 256
6.4 The Quality of Market Research Data 258
6.5 Market Research Methods 261
6.6 Multivariate Research Methods 274
6.7 Product Use Testing 278
6.8 Market Testing and Test Marketing 280
6.9 Market Research and Voice of the Customer: Integral to Product Innovation 282
6.10 Market Research at Specific Stages of Product Innovation 284
6.11 Market Research Metrics and Key Performance Indicators 289
6.12 In Summary 291
7 Culture and Teams
7.1 Product Innovation Culture and Climate 298
7.2 Management Responsibilities 301
7.3 Product Innovation Team Structures 303
7.4 Team Development 309
7.5 Team Leadership 315
7.6 Virtual Teams 318
7.7 Incentivizing Product Innovation 323
7.8 In Summary 325
Appendix A Glossary of Terms 331
Appendix B The BoK in Practice Cases 359
Appendix C Examples of Product Innovation Best Practice from PDMA's Outstanding Corporate Innovators' (OCI) Awards 387
Index 397
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
product innovation; product management; project management; product development; new products; new services; line extensions; cost reductions; product improvements; service improvements; product life cycle; performance metrics; product roadmaps; innovation strategy; open innovation; sustainable innovation; innovation process; stage-gate; agile; lean; design thinking; portfolio management; product innovation charter; product design; design thinking; quality function deployment; ideation; concept design; emobodiment design; market research; focus groups; ethnography; surveys; multivariate research; market testing; innovation culture; high performing teams; virtual teams; The Product Development and Management Association; PDMA; PDMA Body of Knowledge
About the Authors vii
Acknowledgments ix
Introduction xi
1 Management
1.1 What is Product Innovation? 4
1.2 Managing Product Innovation 9
1.3 The Product Manager 11
1.4 The Product Life Cycle 15
1.5 Managing the Product Life Cycle 19
1.6 The Chasm in the Product Life Cycle? 23
1.7 Roadmaps Used in Product Innovation 30
1.8 Project Management 34
1.9 Risk Management 37
1.10 Metrics and Key Performance Indicators 39
1.11 In Summary 46
2 Strategy
2.1 What is Strategy? 60
2.2 Establishing the Organization's Direction 62
2.3 Business and Corporate Strategy 65
2.4 Preparing a Business Strategy 68
2.5 Innovation Strategy 74
2.6 Innovation Strategy Frameworks 77
2.7 Strategies that Support the Innovation Strategy 83
2.8 Open Innovation 97
2.9 Sustainable Innovation 100
2.10 In Summary 105
3 Portfolio
3.1 What is a Product Innovation Portfolio? 114
3.2 Portfolio Value Maximization 116
3.3 Portfolio Alignment with Strategy 135
3.4 Balancing the Portfolio 137
3.5 The Right Number of Projects 139
3.6 New Product Portfolio Management: A Dynamic Process 143
3.7 Portfolio Governance 146
3.8 Portfolio Management Benefits 148
3.9 In Summary 149
4 Process
4.1 Introduction to Product Innovation 156
4.2 The Product Innovation Charter (PIC) 161
4.3 Specific Product Innovation Processes 164
4.4 Comparing Product Innovation Process Models 194
4.5 Product Innovation Process Control and Management 197
4.6 In Summary 199
5 Design & Development
5.1 Design and Development Process Steps 208
5.2 Introduction to Design 209
5.3 Introduction to Development 226
5.4 In Summary 244
6 Market Research
6.1 How Market Research Contributes to Product Innovation 252
6.2 Selecting the Right Market Research Methodology 254
6.3 Primary Vs. Secondary Market Research 256
6.4 The Quality of Market Research Data 258
6.5 Market Research Methods 261
6.6 Multivariate Research Methods 274
6.7 Product Use Testing 278
6.8 Market Testing and Test Marketing 280
6.9 Market Research and Voice of the Customer: Integral to Product Innovation 282
6.10 Market Research at Specific Stages of Product Innovation 284
6.11 Market Research Metrics and Key Performance Indicators 289
6.12 In Summary 291
7 Culture and Teams
7.1 Product Innovation Culture and Climate 298
7.2 Management Responsibilities 301
7.3 Product Innovation Team Structures 303
7.4 Team Development 309
7.5 Team Leadership 315
7.6 Virtual Teams 318
7.7 Incentivizing Product Innovation 323
7.8 In Summary 325
Appendix A Glossary of Terms 331
Appendix B The BoK in Practice Cases 359
Appendix C Examples of Product Innovation Best Practice from PDMA's Outstanding Corporate Innovators' (OCI) Awards 387
Index 397
Acknowledgments ix
Introduction xi
1 Management
1.1 What is Product Innovation? 4
1.2 Managing Product Innovation 9
1.3 The Product Manager 11
1.4 The Product Life Cycle 15
1.5 Managing the Product Life Cycle 19
1.6 The Chasm in the Product Life Cycle? 23
1.7 Roadmaps Used in Product Innovation 30
1.8 Project Management 34
1.9 Risk Management 37
1.10 Metrics and Key Performance Indicators 39
1.11 In Summary 46
2 Strategy
2.1 What is Strategy? 60
2.2 Establishing the Organization's Direction 62
2.3 Business and Corporate Strategy 65
2.4 Preparing a Business Strategy 68
2.5 Innovation Strategy 74
2.6 Innovation Strategy Frameworks 77
2.7 Strategies that Support the Innovation Strategy 83
2.8 Open Innovation 97
2.9 Sustainable Innovation 100
2.10 In Summary 105
3 Portfolio
3.1 What is a Product Innovation Portfolio? 114
3.2 Portfolio Value Maximization 116
3.3 Portfolio Alignment with Strategy 135
3.4 Balancing the Portfolio 137
3.5 The Right Number of Projects 139
3.6 New Product Portfolio Management: A Dynamic Process 143
3.7 Portfolio Governance 146
3.8 Portfolio Management Benefits 148
3.9 In Summary 149
4 Process
4.1 Introduction to Product Innovation 156
4.2 The Product Innovation Charter (PIC) 161
4.3 Specific Product Innovation Processes 164
4.4 Comparing Product Innovation Process Models 194
4.5 Product Innovation Process Control and Management 197
4.6 In Summary 199
5 Design & Development
5.1 Design and Development Process Steps 208
5.2 Introduction to Design 209
5.3 Introduction to Development 226
5.4 In Summary 244
6 Market Research
6.1 How Market Research Contributes to Product Innovation 252
6.2 Selecting the Right Market Research Methodology 254
6.3 Primary Vs. Secondary Market Research 256
6.4 The Quality of Market Research Data 258
6.5 Market Research Methods 261
6.6 Multivariate Research Methods 274
6.7 Product Use Testing 278
6.8 Market Testing and Test Marketing 280
6.9 Market Research and Voice of the Customer: Integral to Product Innovation 282
6.10 Market Research at Specific Stages of Product Innovation 284
6.11 Market Research Metrics and Key Performance Indicators 289
6.12 In Summary 291
7 Culture and Teams
7.1 Product Innovation Culture and Climate 298
7.2 Management Responsibilities 301
7.3 Product Innovation Team Structures 303
7.4 Team Development 309
7.5 Team Leadership 315
7.6 Virtual Teams 318
7.7 Incentivizing Product Innovation 323
7.8 In Summary 325
Appendix A Glossary of Terms 331
Appendix B The BoK in Practice Cases 359
Appendix C Examples of Product Innovation Best Practice from PDMA's Outstanding Corporate Innovators' (OCI) Awards 387
Index 397
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
product innovation; product management; project management; product development; new products; new services; line extensions; cost reductions; product improvements; service improvements; product life cycle; performance metrics; product roadmaps; innovation strategy; open innovation; sustainable innovation; innovation process; stage-gate; agile; lean; design thinking; portfolio management; product innovation charter; product design; design thinking; quality function deployment; ideation; concept design; emobodiment design; market research; focus groups; ethnography; surveys; multivariate research; market testing; innovation culture; high performing teams; virtual teams; The Product Development and Management Association; PDMA; PDMA Body of Knowledge
