Startup Playbook
Startup Playbook
Founder-to-Founder Advice from Two Startup Veterans
Bhargava, Rajat; Herman, Will
John Wiley & Sons Inc
08/2020
480
Dura
Inglês
9781119708513
908
Descrição não disponível.
Foreword xi Introduction 1 Part I: I Want to Start a Company 15 Chapter 1: What is a Startup? 17 Chapter 2: Why Start a Company? 25 Chapter 3: Am I Cut Out to Found a Startup? 33 Chapter 4: Qualities of a Founder 47 Part II: Getting Off the Ground 61 Chapter 5: How Do I Know If My Idea is Good or Not? 63 Chapter 6: Vetting Your Vision 75 Chapter 7: Product-Market Fit 89 Chapter 8: If You Build It, They Will Come 95 Chapter 9: Your Market 103 Chapter 10: Money-Getting It and Making It 113 Chapter 11: Getting Help 123 Chapter 12: Pulling the Founding Team Together 127 Chapter 13: Equity Splits 143 Chapter 14: Operating as a Founding Team 153 Chapter 15: How Do I Form My Company? 171 Chapter 16: Finance and Human Resources 193 Part III: Funding Your Startup 205 Chapter 17: Funding Basics 207 Chapter 18: Sources of Capital 221 Chapter 19: Prerequisites for Funding 247 Chapter 20: Running Your Fundraising Process 271 Chapter 21: Your First Investor Meeting 283 Chapter 22: What Happens after You're Finished with Fundraising? 303 Part IV: Running Your Company 311 Chapter 23: How Do I Build and Deliver a Great Product? 313 Chapter 24: Making Your Customer Successful 325 Chapter 25: How to Get Customers 341 Chapter 26: Your Marketing Approach 353 Chapter 27: Sales and Distribution Strategy 369 Chapter 28: You Don't Run Your Company, Your Culture Does 377 Chapter 29: Hiring and Managing Your Team 391 Chapter 30: Scaling the Company 413 Conclusion 421 Acknowledgments 427 About the Authors 429 Notes 431 Index 437
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build a startup; major startup lessons; insiders startup guide; startup success; startup experts; startup success stories; startup mentor; startup guidenace; experts startups; proven startup advice; tried and true startup advice; how to be a startup success; startup experts reveal secrets; winning startup plan; secrets to startup success
Foreword xi Introduction 1 Part I: I Want to Start a Company 15 Chapter 1: What is a Startup? 17 Chapter 2: Why Start a Company? 25 Chapter 3: Am I Cut Out to Found a Startup? 33 Chapter 4: Qualities of a Founder 47 Part II: Getting Off the Ground 61 Chapter 5: How Do I Know If My Idea is Good or Not? 63 Chapter 6: Vetting Your Vision 75 Chapter 7: Product-Market Fit 89 Chapter 8: If You Build It, They Will Come 95 Chapter 9: Your Market 103 Chapter 10: Money-Getting It and Making It 113 Chapter 11: Getting Help 123 Chapter 12: Pulling the Founding Team Together 127 Chapter 13: Equity Splits 143 Chapter 14: Operating as a Founding Team 153 Chapter 15: How Do I Form My Company? 171 Chapter 16: Finance and Human Resources 193 Part III: Funding Your Startup 205 Chapter 17: Funding Basics 207 Chapter 18: Sources of Capital 221 Chapter 19: Prerequisites for Funding 247 Chapter 20: Running Your Fundraising Process 271 Chapter 21: Your First Investor Meeting 283 Chapter 22: What Happens after You're Finished with Fundraising? 303 Part IV: Running Your Company 311 Chapter 23: How Do I Build and Deliver a Great Product? 313 Chapter 24: Making Your Customer Successful 325 Chapter 25: How to Get Customers 341 Chapter 26: Your Marketing Approach 353 Chapter 27: Sales and Distribution Strategy 369 Chapter 28: You Don't Run Your Company, Your Culture Does 377 Chapter 29: Hiring and Managing Your Team 391 Chapter 30: Scaling the Company 413 Conclusion 421 Acknowledgments 427 About the Authors 429 Notes 431 Index 437
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
build a startup; major startup lessons; insiders startup guide; startup success; startup experts; startup success stories; startup mentor; startup guidenace; experts startups; proven startup advice; tried and true startup advice; how to be a startup success; startup experts reveal secrets; winning startup plan; secrets to startup success
