Global Communication
-15%
portes grátis
Global Communication
Theories, Stakeholders, and Trends
Phipps, Steven; McPhail, Thomas L.
John Wiley and Sons Ltd
12/2019
336
Mole
Inglês
9781119522188
15 a 20 dias
550
Descrição não disponível.
Notes on Contributors vi
Preface vii
Acknowledgments x
About the Companion Website xi
1 Global Communication: Background 1
2 Development Research Traditions and Global Communication 31
3 The Message: Role of International Organizations 47
4 The Medium: Global Technologies and Organizations 67
5 Web-Based and Digital Media 81
6 US Multimedia Conglomerates 102
7 Media Stakeholders Outside the United States 130
8 European Media 155
9 The Global Music Industry 170
10 CNN: International Role, Impact, and Global Competitors 185
11 The Role of Global News Agencies and Sources 209
12 Arab Media and the Al Jazeera Effect 223
Lawrence Pintak
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235
Junhao Hong
14 The Role of Global Advertising 260
15 Summary and Conclusions 273
Select Bibliography 290
Index 298
Preface vii
Acknowledgments x
About the Companion Website xi
1 Global Communication: Background 1
2 Development Research Traditions and Global Communication 31
3 The Message: Role of International Organizations 47
4 The Medium: Global Technologies and Organizations 67
5 Web-Based and Digital Media 81
6 US Multimedia Conglomerates 102
7 Media Stakeholders Outside the United States 130
8 European Media 155
9 The Global Music Industry 170
10 CNN: International Role, Impact, and Global Competitors 185
11 The Role of Global News Agencies and Sources 209
12 Arab Media and the Al Jazeera Effect 223
Lawrence Pintak
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235
Junhao Hong
14 The Role of Global Advertising 260
15 Summary and Conclusions 273
Select Bibliography 290
Index 298
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<p>communication; global communication; media; broadcasting; international relations; media trends; streaming service; global media; social media; internet; media corporations; international communication; news; telecommunication; technology; multimedia</p>
Notes on Contributors vi
Preface vii
Acknowledgments x
About the Companion Website xi
1 Global Communication: Background 1
2 Development Research Traditions and Global Communication 31
3 The Message: Role of International Organizations 47
4 The Medium: Global Technologies and Organizations 67
5 Web-Based and Digital Media 81
6 US Multimedia Conglomerates 102
7 Media Stakeholders Outside the United States 130
8 European Media 155
9 The Global Music Industry 170
10 CNN: International Role, Impact, and Global Competitors 185
11 The Role of Global News Agencies and Sources 209
12 Arab Media and the Al Jazeera Effect 223
Lawrence Pintak
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235
Junhao Hong
14 The Role of Global Advertising 260
15 Summary and Conclusions 273
Select Bibliography 290
Index 298
Preface vii
Acknowledgments x
About the Companion Website xi
1 Global Communication: Background 1
2 Development Research Traditions and Global Communication 31
3 The Message: Role of International Organizations 47
4 The Medium: Global Technologies and Organizations 67
5 Web-Based and Digital Media 81
6 US Multimedia Conglomerates 102
7 Media Stakeholders Outside the United States 130
8 European Media 155
9 The Global Music Industry 170
10 CNN: International Role, Impact, and Global Competitors 185
11 The Role of Global News Agencies and Sources 209
12 Arab Media and the Al Jazeera Effect 223
Lawrence Pintak
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235
Junhao Hong
14 The Role of Global Advertising 260
15 Summary and Conclusions 273
Select Bibliography 290
Index 298
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
