What Retirees Want

What Retirees Want

A Holistic View of Life's Third Age

Dychtwald, Ken; Morison, Robert

John Wiley & Sons Inc

12/2021

320

Mole

Inglês

9781119846734

15 a 20 dias

402

Descrição não disponível.
Introduction 01

Chapter 1 The Age Wave is Rising: How the Boomers are Transforming Retirement 05

Chapter 2 Ageism Sucks: It's Bad for People and Bad for Business 27

Chapter 3 Reframing Aging: There's a New Story to Tell 43

Chapter 4 Putting Wisdom to Work: The New Role, Timing, and Purpose of Post-Retirement Employment 61

Chapter 5 The Time Affluence Explosion: Fifty Trillion Hours of Leisure to Fill 85

Chapter 6 Searching for the Fountain of Health: Can We Match Healthspan to Lifespan? 111

Chapter 7 Retirement isn't a Solo Project: The Entangled Endearments of Family Relationships 143

Chapter 8 Home and Community: Stay, Go, Remodel, or Find Roommates? 171

Chapter 9 Funding Longevity: Retirement is the Biggest Purchase of a Lifetime - That Many Can't Afford 199

Chapter 10 The Giving Revolution: Living with Purpose and Leaving a Legacy 227

Chapter 11 Retiring Retirement: The Rise of Life's Third Age 255

Acknowledgments 263

About the Authors 265

Notes 269

Index 283
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Baby boomers; retirees; how to market to retirees; how to market to baby boomers; what do baby boomers want; how can I market to baby boomers; marketing to baby boomers; marketing to retirees; Over 50; retirement; aging; gerontology; longevity