Partnership Economy
-15%
portes grátis
Partnership Economy
How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences
Yovanno, David A.
John Wiley & Sons Inc
03/2022
288
Dura
Inglês
9781119819707
15 a 20 dias
564
Descrição não disponível.
Preface: How Modern Partnerships Were Born
Part I: Welcome to the Partnership Economy
Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships - Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify
Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia
Chapter 3: How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats
Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners
Chapter 5: Six Building Blocks of Today's Partnerships-Featuring Harry's
Part II: What Are Modern Partners?
Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege
Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia
Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens
Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung
Chapter 10: Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox
Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce
Part III: Get Started in Partnerships
Chapter 12: How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric
Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify
Chapter 14: What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce
Part IV: Unleash Your Partnership Potential
Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics
Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile
Chapter 17: What's Next? Prepare for Future Partnerships-Featuring HubSpot
Index
Part I: Welcome to the Partnership Economy
Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships - Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify
Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia
Chapter 3: How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats
Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners
Chapter 5: Six Building Blocks of Today's Partnerships-Featuring Harry's
Part II: What Are Modern Partners?
Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege
Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia
Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens
Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung
Chapter 10: Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox
Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce
Part III: Get Started in Partnerships
Chapter 12: How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric
Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify
Chapter 14: What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce
Part IV: Unleash Your Partnership Potential
Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics
Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile
Chapter 17: What's Next? Prepare for Future Partnerships-Featuring HubSpot
Index
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<p>Strategic partnerships; corporate partnerships; organizational partnerships; affiliate programs; strategic b2b partnerships; content partners; social media partnerships; social</p>
Preface: How Modern Partnerships Were Born
Part I: Welcome to the Partnership Economy
Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships - Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify
Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia
Chapter 3: How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats
Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners
Chapter 5: Six Building Blocks of Today's Partnerships-Featuring Harry's
Part II: What Are Modern Partners?
Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege
Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia
Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens
Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung
Chapter 10: Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox
Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce
Part III: Get Started in Partnerships
Chapter 12: How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric
Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify
Chapter 14: What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce
Part IV: Unleash Your Partnership Potential
Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics
Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile
Chapter 17: What's Next? Prepare for Future Partnerships-Featuring HubSpot
Index
Part I: Welcome to the Partnership Economy
Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships - Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify
Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia
Chapter 3: How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats
Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners
Chapter 5: Six Building Blocks of Today's Partnerships-Featuring Harry's
Part II: What Are Modern Partners?
Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege
Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia
Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens
Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung
Chapter 10: Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox
Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce
Part III: Get Started in Partnerships
Chapter 12: How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric
Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify
Chapter 14: What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce
Part IV: Unleash Your Partnership Potential
Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics
Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile
Chapter 17: What's Next? Prepare for Future Partnerships-Featuring HubSpot
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
