Identity of the Architect

Identity of the Architect

Culture and Communication

Iloniemi, Laura

John Wiley & Sons Inc

11/2019

144

Mole

Inglês

9781119546214

15 a 20 dias

594

Descrição não disponível.
Ch 1 Chapter Introduction Creating Worlds: How Identities Are Lost and Found

Ch 2 Rise, Fall and Reinvention: The Architect's Shifting Identity

Ch 3 Design for Sensory Reality: From Visuality to Existential Experience

Ch 4 Slippery When Wet: The Corporate Language of Architecture

Ch 5 A Hybrid Practice Model: Expert Differentiation

Ch 6 The Man in the Concrete Mask: The Metamorphosis of Charles-Edouard Jeanneret

Ch 7 Worldcraft: Building Worlds One Project at a Time

Ch 8 Observations on Drawing: The Art of Architecture

Ch 9 The Personal is Universal: On Aldo Rossi's Autobiography

Ch 10 Working with Architects: From Process to Identity

Ch 11 Exhibiting Architecture: Between the Profession and the Public

Ch 12 Test Bed: Communication Through Product Design

Ch 13 The Social Media Monster: Dangers and Thrills Only Partially Glimpsed

Ch 14 China's Global Introspection: Managing Critical Thinking

Ch 15 New Architecture of the South Pacific: How the Maori Worldview is Changing New Zealand's Built Environment

Ch 16 Figure Heads: Leadership and Succession in Architectural Practice

Ch 17 'They've Lost It' - A Balancing Act: MVRDV and the Language of Marketing

Ch 18 The Image of Architects: From the Explicit to the Inexplicit

Ch 19 Holding On to Our Principles: Why Manifestoes Matter

Ch 20 The Public Role of the Architect: Architecture is the Medium - What is the Message?

Ch 21 Counterpoint - The Selfie of an Architect
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<p>Identity, Communication, Brand. Public Relations, Marketing, Design, Practice, Media, Social Networking, Architecture, publicity; PR; marketing; social media; short content; authenticity; clients; curation; visual representation; graphic presentation; images; events; awards; profile; platform; reputation; image; practice; design profession; creative profession; design.</p>