Strategic Management

Strategic Management

Concepts and Cases, International Adaptation

Dyer, Jeffrey H.; Bryce, David J.; Jensen, Robert J.; Godfrey, Paul C.

John Wiley & Sons Inc

01/2023

560

Mole

Inglês

9781119889090

15 a 20 dias

1226

Descrição não disponível.
Preface v

Acknowledgements ix

About the Authors xiii

Glossary 301

Index 307

1 What Is Business Strategy? 1

2 Analysis of the External Environment: Opportunities and Threats 19

3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 47

4 Cost Advantage 65

5 Differentiation Advantage 85

6 Corporate Strategy 105

7 Vertical Integration and Outsourcing 127

8 Strategic Alliances 145

9 International Strategy 165

10 Innovative Strategies That Change the Nature of Competition 191

11 Competitive Strategy and Sustainability 209

12 Implementing Strategy 231

13 Corporate Governance and Ethics 251

14 Strategy and Society 269

Appendix A Data Sources for Analysis 287

Appendix B 20 Valuable Financial Ratios for Strategic Analysis 297

Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage C- 1

Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry C- 13

Case 3a ESPN in 2015: Continued Dominance in Sports Television? C- 27

Case 3b ESPN and ESPN+ in 2021: Challenges of Growth C- 39

Case 4 Southwest Airlines: Flying High with Low Costs C- 43

Case 5 Harley-Davidson: Growth Challenges Ahead C- 57

Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values C- 69

Case 7 Nike: Sourcing and Strategy in Athletic Footwear C- 79

Case 8 AT&T and Apple: A Strategic Alliance C- 89

Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants-Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook) C- 103

CASE 10A Tesla Motors: Disrupting the Auto Industry? C- 111

CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott C- 121

CASE 11A Smartphone Wars in 2013 C- 135

CASE 11B Smartphone Wars in 2021 C- 149

Case 12 Lincoln Electric: Aligning for Global Growth C- 157

Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C- 165

Case 14 Safe Water Network: Mastering the Model at Dzemeni C- 177

Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election C- 191

CASE 16 Uber C- 205
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business strategy; strategy and management; management strategy; strategy and business; corporate strategy; strategic theory; business strategy research; business strategy fundamentals; business strategy foundations; business strategy applications