Social Change Anytime Everywhere

Social Change Anytime Everywhere

How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Kapin, Allyson; Sample Ward, Amy

John Wiley & Sons Inc

01/2013

256

Mole

Inglês

9781118288337

15 a 20 dias

Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? This book intends to answer these questions.
Figures and Tables ix Foreword xi Preface xiii Acknowledgments xxi The Authors xxiii ONE Why Are Online and Mobile Channels So Important to Nonprofits Today? 1 TWO Guiding Principles for Anytime Everywhere 7 THREE Advocacy Anytime Everywhere 37 FOUR Fundraising Anytime Everywhere 77 FIVE Community Building Anytime Everywhere 115 SIX Multichannel Strategies in Action 141 SEVEN Equipping Your Organization for Anytime Everywhere 161 EIGHT Transitioning to Anytime Everywhere 185 Conclusion: Disrupting the Nonprofit Sector 201 Notes 211 Index 219
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