Peak
Peak
How Great Companies Get Their Mojo from Maslow Revised and Updated
Hsieh, Tony; Conley, Chip
John Wiley & Sons Inc
10/2017
320
Mole
Inglês
9781119434924
15 a 20 dias
Descrição não disponível.
Foreword xi Introduction xiii Preface xxi PART ONE: MASLOW AND ME 1 Toward a Psychology of Business 3 2 Karmic Capitalism 17 3 The Relationship Truths 31 PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 4 Creating Base Motivation 45 5 Creating Loyalty 61 6 Creating Inspiration 77 PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID 7 Creating Satisfaction 99 8 Creating Commitment 119 9 Creating Evangelists 135 PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID 10 Creating Trust 159 11 Creating Confidence 175 12 Creating Pride of Ownership 187 PART FIVE: PUTTING THE TRUTHS INTO ACTION 13 The Heart of the Matter 201 14 Peak Leadership Practices 215 15 Creating a Self-Actualized Life 235 Appendix: Peak Managerial Assessment 247 Notes 251 References 259 Acknowledgments 267 The Author 271 Index 273
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Foreword xi Introduction xiii Preface xxi PART ONE: MASLOW AND ME 1 Toward a Psychology of Business 3 2 Karmic Capitalism 17 3 The Relationship Truths 31 PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 4 Creating Base Motivation 45 5 Creating Loyalty 61 6 Creating Inspiration 77 PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID 7 Creating Satisfaction 99 8 Creating Commitment 119 9 Creating Evangelists 135 PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID 10 Creating Trust 159 11 Creating Confidence 175 12 Creating Pride of Ownership 187 PART FIVE: PUTTING THE TRUTHS INTO ACTION 13 The Heart of the Matter 201 14 Peak Leadership Practices 215 15 Creating a Self-Actualized Life 235 Appendix: Peak Managerial Assessment 247 Notes 251 References 259 Acknowledgments 267 The Author 271 Index 273
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