Optimizing Growth

Optimizing Growth

Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

; ;

John Wiley & Sons Inc

06/2018

240

Dura

Inglês

9781119462224

15 a 20 dias

398

Descrição não disponível.
Preface vii Acknowledgments xi About the Authors xiii SECTION I Why Greater Precision 1 CHAPTER 1 The Growth Challenge 3 CHAPTER 2 Building a Demand-Based Business System 29 CHAPTER 3 A New Business Model 45 SECTION II The Precision to Optimize Your Current Business 67 CHAPTER 4 Building a Demand "EarlyWarning System" 69 CHAPTER 5 Enhanced Demand Landscape 85 CHAPTER 6 Precisely Locating Demand 111 CHAPTER 7 Brand Economics: Unlock the Power of Your Brand 131 CHAPTER 8 Pricing with Precision 149 SECTION III Moving to a Demand-Driven Business System: The Big Data Advantage 165 CHAPTER 9 Innovation ThatWorks 167 CHAPTER 10 Demand-Based Cost Reduction 187 CHAPTER 11 Winning in a Digital World 201 Index 221
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business growth; big data for business; business analytics; competitive advantage; analytics advantage; customer demand; demand analytics; sustainable growth; analytics frameworks; organizational capabilities; demand fulfillment; business transformation; business evolution; competitive dynamics; big data analytics; customer analytics; big data business approach; big data capabilities; global business growth; secrets of growth; predictive analytics; improving performance; Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors; Jason Green