Managing Innovation

Managing Innovation

Integrating Technological, Market and Organizational Change

;

John Wiley and Sons Inc

12/2020

624

Mole

Inglês

9781119713302

15 a 20 dias

- ABOUT THE AUTHORS v PREFACE TO THE SIXTH EDITION vii HOW TO USE THIS BOOK: KEY FEATURES ix 1 Innovation - What It Is and Why It Matters 2 Innovation as a Core Business Process 3 Managing Digital Innovation 4 Developing an Innovation Strategy 5 Building the Innovative Organization 6 Sources of Innovation 7 Search Strategies for Innovation 8 Innovation Networks 9 Decision Making Under Uncertainty 10 Creating New Products and Services 11 Exploiting Open Innovation and Collaboration 12 Promoting Entrepreneurship and New Ventures 13 Capturing the Business Value of Innovation 14 Capturing Social Value 15 Capturing Learning from Innovation INDEX
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