Everyday Business Storytelling
-15%
portes grátis
Everyday Business Storytelling
Create, Simplify, and Adapt A Visual Narrative for Any Audience
Kurnoff, Janine; Lazarus, Lee
John Wiley & Sons Inc
04/2021
288
Mole
Inglês
9781119704669
15 a 20 dias
628
Descrição não disponível.
Introduction
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3 Thanks, got the basics. What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5 But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6 All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3 Thanks, got the basics. What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5 But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6 All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
business; page; email; one-pager; virtual; meeting; data; storytelling; presentation; deck; structure; organizational; visualization; story; building; brand; communication; management; narrative; science; presenting; effectively; analysis; marketing; storytellers; boss; sale; manager; nonfiction; analytic
Introduction
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3 Thanks, got the basics. What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5 But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6 All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3 Thanks, got the basics. What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5 But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6 All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
business; page; email; one-pager; virtual; meeting; data; storytelling; presentation; deck; structure; organizational; visualization; story; building; brand; communication; management; narrative; science; presenting; effectively; analysis; marketing; storytellers; boss; sale; manager; nonfiction; analytic
