Designing and Conducting Survey Research

Figures, Tables, Exhibits, and Worksheets vii

Preface xi

The Authors xv

Part One: Developing and Administering Questionnaires 1

1 An Overview of the Sample Survey Process 3

2 Designing Effective Questionnaires: Basic Guidelines 36

3 Developing Survey Questions 59

4 Using Focus Groups in the Survey Research Process 80

Part Two: Ensuring Scientific Accuracy 97

5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99

6 The Theoretical Basis of Sampling 135

7 Confidence Intervals and Basic Hypothesis Testing 146

8 Determining the Sample Size 163

9 Selecting and Obtaining a Representative Sample 177

Part Three: Presenting and Analyzing Survey Results 201

10 Analyzing Cross-Tabulated Data 203

11 Testing the Difference between Means 235

12 Regression and Correlation 261

13 Preparing an Effective Final Report 292

Resource A: Table of Areas of a Standard Normal Distribution 305

Resource B: Glossary 311

Bibliography 321

Index 325

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• Pesquisa e estatística social
• Métodos de pesquisa: geral

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