Designing and Conducting Survey Research

Figures, Tables, Exhibits, and Worksheets vii Preface xi The Authors xv Part One: Developing and Administering Questionnaires 1 1 An Overview of the Sample Survey Process 3 2 Designing Effective Questionnaires: Basic Guidelines 36 3 Developing Survey Questions 59 4 Using Focus Groups in the Survey Research Process 80 Part Two: Ensuring Scientific Accuracy 97 5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99 6 The Theoretical Basis of Sampling 135 7 Confidence Intervals and Basic Hypothesis Testing 146 8 Determining the Sample Size 163 9 Selecting and Obtaining a Representative Sample 177 Part Three: Presenting and Analyzing Survey Results 201 10 Analyzing Cross-Tabulated Data 203 11 Testing the Difference between Means 235 12 Regression and Correlation 261 13 Preparing an Effective Final Report 292 Resource A: Table of Areas of a Standard Normal Distribution 305 Resource B: Glossary 311 Bibliography 321 Index 325

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• Métodos de pesquisa: geral
• Pesquisa e estatística social