Contemporary Business
Contemporary Business
; ; ;
John Wiley & Sons Inc
12/2019
656
Loose-leaf
Inglês
9781119501336
1254
Descrição não disponível.
Preface vii About The Authors ix New and Continuing Features x 1 The Changing Face of Business 1 Chapter 1 Overview 2 What is Business? 2 Factors of Production 4 The Private Enterprise System 6 Business & Technology: Combining Business and Tech in Fashion at Nordstrom 7 Seven Eras in the History of Business 9 Job Description: "BizOps" Associate 12 Current Business Workforce Trends 14 EcoBiz: Internet Billionaire Helps China Breathe Easier 15 Today's Manager 17 Business Model: Shake Shack Blends Up "Enlightened Hospitality" 18 What Makes a Company Admired? 20 Judgement Call: Volkswagen Fails the Emissions Test 21 What's Ahead 21 Chapter in Review 22 2 Business Ethics and Social Responsibility 25 Chapter 2 Overview 26 Concern for Ethical and Societal Issues 26 The Contemporary Ethical Environment 27 Judgement Call: Creating a Good Ethical Foundation 30 How Organizations Shape Ethical Conduct 33 Judgement Call: Tesla CEO Actions Harm Company's Brand 36 Acting Responsibly to Satisfy Society 37 EcoBiz: Starbucks Introduces A New Store-Design Strategy 37 Business & Technology: Pacific Biodiesel Recycles Oil from French Fries to Fuel 41 Business Model: Balancing Life and Work with a Cup of Tea 42 Responsibilities to Investors and the Financial Community 49 What's Ahead 50 Chapter in Review 50 3 Economic Challenges Facing Business Today 53 Chapter 3 Overview 54 Microeconomics: The Forces of Demand and Supply 55 Business Model: Companies Compete for Share of "Athleisure" Market 60 Macroeconomics: Issues for the Entire Economy 61 Judgement Call: Drug Prices Soar Despite Falling Demand 63 Evaluating Economic Performance 66 EcoBiz: Alternative Energy Development and Job Creation 67 Business & Technology: ORION Helps UPS Deliver Productivity Gains 71 Managing the Economy's Performance 72 Global Economic Challenges of the Twenty-First Century 74 Job Description: Economic Analyst 75 What's Ahead 76 Chapter in Review 76 4 Competing in World Markets 80 Chapter 4 Overview 81 Why Nations Trade 81 Measuring Trade Between Nations 85 Barriers to International Trade 88 Business & Technology: The Tiny Nano-A Potential Hit for Tata Motors 90 Business Model: Delivering Alberta Oil through the Keystone XL Pipeline versus by Rail 91 EcoBiz: Campbell Warms Up to Reducing Food Waste 93 Reducing Barriers to International Trade 95 Going Global 99 Job Description: Import/Export Coordinator 101 Judgement Call: Apple Brings Manufacturing Work Back Home 103 Developing a Strategy for International Business 104 What's Ahead 105 Chapter in Review 106 5 Forms of Business Ownership and Organization 109 Chapter 5 Overview 110 Most Businesses are Small Businesses 110 Contributions of Small Business to the Economy 113 Business & Technology: Financial Technology Streamlines Services 115 Why Small Businesses Fail 115 The Business Plan: A Foundation for Success 117 Assistance for Small Businesses 119 Business Model: CBC's Dragons' Den Highlights Entrepreneurial Thinking and Investing 121 Franchising 122 Job Description: Franchise Owner 124 Forms of Private Business Ownership 125 Public and Collective Ownership of Business 127 Organizing a Corporation 129 Judgement Call: Are Activist Investors Good for Business? 131 EcoBiz: Certified B Corporations as a Force for Good 132 When Businesses Join Forces 132 What's Ahead 134 Chapter in Review 134 6 Starting Your Own Business: The Entrepreneurship Alternative 138 Chapter 6 Overview 139 What is an Entrepreneur? 140 Reasons to Choose Entrepreneurship as a Career Path 141 Job Description: Entrepreneur 143 Business Model: Entrepreneurism According to an Entrepreneur: Roland Salem, President of Saletex Inc. 144 The Environment for Entrepreneurs 145 Characteristics of Entrepreneurs 148 Judgement Call: Whose Idea? Ethical Challenges Facing Entrepreneurs 150 Starting a New Venture 153 EcoBiz: Holy Crap: Corin and Brian Mullins Sure Know How to Pick a Name for their Organic Cereals 154 Intrapreneurship 158 Business & Technology: Intrapreneurship: GE and the "Industrial Internet" 158 What's Ahead 159 Chapter in Review 159 7 Management, Leadership, and the Internal Organization 162 Chapter 7 Overview 163 What is Management? 163 Setting a Vision and Ethical Standards for the Firm 167 EcoBiz: Levi's Wants Your Old Jeans 168 Importance of Planning 168 The Strategic Planning Process 170 Managers as Decision Makers 174 Managers as Leaders 175 Judgement Call: GM's First Female CEO Faces Challenges and Opportunities 176 Business & Technology: CEOs and Tweet Restraint 177 Corporate Culture 178 Business Model: WestJet Airlines: Most Admired Corporate Culture in Canada 179 Organizational Structures 180 Job Description: Management Analyst or Management Consultant 184 What's Ahead 185 Chapter in Review 186 8 Human Resource Management: From Recruitment to Labour Relations 189 Chapter 8 Overview 190 Human Resources: The People Behind the People 190 Recruitment and Selection 191 Business & Technology: Recruitment: Using Cognitive Technology 193 Orientation, Training, and Evaluation 194 Business Model: Digital Learning Provides Great Returns 195 Compensation 197 Job Description: Compensation and Benefits Analyst 199 Employee Separation 201 Motivating Employees 202 Judgement Call: Screening Job Candidates via Social Media 203 Labour-Management Relations 208 EcoBiz: Labour Unions and Green Construction 211 What's Ahead 211 Chapter in Review 211 9 Top Performance Through Empowerment, Teamwork, and Communication 215 Chapter 9 Overview 216 Empowering Employees 216 Business & Technology: Employee Collaboration Via the Cloud 217 Teams 219 Judgement Call: Virtual Teams: Cost Savings or Challenges? 221 Team Characteristics 221 Business Model: Facebook's Sheryl Sandberg Promotes Inclusion 223 Team Cohesiveness and Norms 224 Team Conflict 224 The Importance of Effective Communication 225 Basic Forms of Communication 227 EcoBiz: Starbucks Listens to Energy-Saving Ideas 229 External Communication and Crisis Management 233 Job Description: Corporate Communications Specialist 234 What's Ahead 235 Chapter in Review 235 10 Production and Operations Management 239 Chapter 10 Overview 240 The Strategic Importance of Production 240 Production Processes 243 Technology and the Production Process 243 EcoBiz: IKEA Is "Forest Positive" 244 The Location Decision 247 Business Model: Mexico Becomes a Major Hub for Auto Manufacturing 249 The Job of Production Managers 249 Business & Technology: 3D-Printed Airplane Parts Reduce the Wait 252 Controlling the Production Process 255 Job Description: Production Manager 258 Importance of Quality 258 Judgement Call: Supplement Makers Told to Relabel 260 What's Ahead 261 Chapter in Review 261 11 Customer-Driven Marketing 265 Chapter 11 Overview 266 What is Marketing? 266 Business Model: Beyonce Thrills Fans and Surprises Marketers 268 Evolution of the Marketing Concept 268 Not-for-Profit and Nontraditional Marketing 270 EcoBiz: Dell and Lonely Whale Foundation Direct Plastic Away from Waterways 272 Developing a Marketing Strategy 273 Judgement Call: When Free Credit Reports Aren't Free 275 Marketing Research 277 Market Segmentation 279 Business & Technology: Disney XD TV: Marketing to Boys 283 Consumer Behaviour 285 Relationship Marketing 287 Job Description: Marketing Research Analyst 288 What's Ahead 290 Chapter in Review 290 12 Product and Distribution Strategies 294 Chapter 12 Overview 295 Product Strategy 295 Product Life Cycle 299 EcoBiz: Transforming Trash into Fashion 301 Product Identification 303 Job Description: Brand Manager 307 Distribution Strategy 308 Business Model: Gourmet Chips & Sauces Targets a Niche Market 309 Wholesaling 311 Retailing 313 Judgement Call: Liberal Return Policies May Cost Retailers 317 Distribution Channel Decisions and Logistics 318 Business & Technology: Amazon "Dashes" to Connected Consumers 320 What's Ahead 323 Chapter in Review 323 13 Promotion and Pricing Strategies 327 Chapter 13 Overview 328 Integrated Marketing Communications 329 Advertising 333 Business & Technology: Instagram Stories Drive Sales for Brands 337 Sales Promotion 340 Job Description: Advertising Sales Representative 346 EcoBiz: Canadian Businesses Move to Reduce or Eliminate Single-Use Plastic 347 Pushing and Pulling Strategies 348 Pricing Objectives in the Marketing Mix 348 Judgement Call: Is Surge Pricing Unfair or Smart Business? 350 Pricing Strategies 351 Business Model: A Bis Gourmet-Quality Fast Food at Competitive Prices 354 Consumer Perceptions of Prices 355 What's Ahead 356 Chapter in Review 356 14 Using Technology to Manage Information 360 Chapter 14 Overview 361 Technology Has Forever Changed Business 361 Data, Information Systems, and Big Data 362 Components and Types of Information Systems 364 Business Model: Digital Technologies Replace Power Windows and Leather Seats 367 Computer Hardware and Software 367 Job Description: Computer Systems Analyst 369 Networks, the Internet, and Cloud Computing 370 Security and Ethical Issues Affecting Information Systems 374 Judgement Call: The Ethics of Employee Monitoring 378 Disaster Recovery and Backup 378 EcoBiz: IBM Helps Customers Build a Green Infrastructure 379 Information Technology Trends 380 Business & Technology: Internet of Things Provides Insight 382 What's Ahead 382 Chapter in Review 383 15 Understanding Accounting and Financial Statements 387 Chapter 15 Overview 388 Users of Accounting Information 388 Accounting Professionals 390 Business & Technology: Forensic Accountants: Fraud Busters 391 Job Description: Accountants and Auditors 392 The Foundation of the Accounting System 393 The Accounting Cycle 395 EcoBiz: Deloitte Educates Itself-and Others-on Sustainability 398 Financial Statements 399 Judgement Call: Should Whistle-Blowers Be Rewarded? 400 Financial Ratio Analysis 405 Budgeting 409 International Accounting 410 Business Model: Accounting: Hong Kong Meets China 411 What's Ahead 412 Chapter in Review 412 16 The Financial System 416 Chapter 16 Overview 417 Understanding the Financial System 417 EcoBiz: TD Bank: "As Green as Our Logo" 419 Types of Securities 419 Financial Markets 424 Business Model: A Major Spinoff for Citigroup 425 Job Description: Investment Banker 426 Understanding Stock Markets 427 Business & Technology: How News Lifts-or Sinks-Shares around the World 428 Financial Institutions 429 The Role of the Bank of Canada 434 Regulation of the Financial System 436 Judgement Call: Should U.S. Bank Regulations Be Stricter? 437 The Financial System: A Global Perspective 438 What's Ahead 440 Chapter in Review 440 17 Financial Management 444 Chapter 17 Overview 445 The Role of the Financial Manager 445 Business & Technology: Apptio Calculates the Cost of Information Technology 446 Job Description: Financial Manager 447 Financial Planning 448 Managing Assets 450 Sources of Funds and Capital Structure 453 Judgement Call: Shareholders Want Say on Executive Pay 455 Short-Term Funding Options 457 Sources of Long-Term Financing 459 EcoBiz: A Knight in Shining Capitalism 459 Business Model: Harvest Partners Grows Its Investments 461 Mergers, Acquisitions, Buyouts, and Divestitures 462 What's Ahead 464 Chapter in Review 464 18 Trends in E-Commerce 468 Chapter 18 Overview 469 The Capabilities of E-Commerce 470 B2B E-Commerce 472 Business Model: Dollar Shave Club Offers Cutting-Edge E-Commerce 472 B2C E-Commerce 474 Business & Technology: L'Oreal's Virtual Cosmetic Counter 475 E-Commerce Challenges 477 Judgement Call: Using Location-Based Anti-Fraud Systems 479 EcoBiz: Hipcycle Lessens the Load on Landfills 481 Using the Web to Communicate 481 The Global Environment for E-Commerce 484 Job Description: E-Commerce Professional 486 Building and Managing a Website 486 Continuing Trends in E-Commerce 489 What's Ahead 490 Chapter in Review 490 Appendix A Additional Cases 493 Appendix B Business Law 520 Appendix C Insurance and Risk Management 528 Appendix D Personal Financial Planning 537 Appendix E Developing a Business Plan 547 Appendix F Careers in Contemporary Business 555 Appendix G Launching Your Career 571 Appendix H Comprehensive Case Study: Beau's All Natural Brewing Company 580 Glossary 585 Notes 593 Name Index 615 Subject Index 621
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overview; features; business; new; face; enterprise; internet; private; billionaire; continuing features; changing face; business overview; factors; environment; entrepreneurs characteristics
Preface vii About The Authors ix New and Continuing Features x 1 The Changing Face of Business 1 Chapter 1 Overview 2 What is Business? 2 Factors of Production 4 The Private Enterprise System 6 Business & Technology: Combining Business and Tech in Fashion at Nordstrom 7 Seven Eras in the History of Business 9 Job Description: "BizOps" Associate 12 Current Business Workforce Trends 14 EcoBiz: Internet Billionaire Helps China Breathe Easier 15 Today's Manager 17 Business Model: Shake Shack Blends Up "Enlightened Hospitality" 18 What Makes a Company Admired? 20 Judgement Call: Volkswagen Fails the Emissions Test 21 What's Ahead 21 Chapter in Review 22 2 Business Ethics and Social Responsibility 25 Chapter 2 Overview 26 Concern for Ethical and Societal Issues 26 The Contemporary Ethical Environment 27 Judgement Call: Creating a Good Ethical Foundation 30 How Organizations Shape Ethical Conduct 33 Judgement Call: Tesla CEO Actions Harm Company's Brand 36 Acting Responsibly to Satisfy Society 37 EcoBiz: Starbucks Introduces A New Store-Design Strategy 37 Business & Technology: Pacific Biodiesel Recycles Oil from French Fries to Fuel 41 Business Model: Balancing Life and Work with a Cup of Tea 42 Responsibilities to Investors and the Financial Community 49 What's Ahead 50 Chapter in Review 50 3 Economic Challenges Facing Business Today 53 Chapter 3 Overview 54 Microeconomics: The Forces of Demand and Supply 55 Business Model: Companies Compete for Share of "Athleisure" Market 60 Macroeconomics: Issues for the Entire Economy 61 Judgement Call: Drug Prices Soar Despite Falling Demand 63 Evaluating Economic Performance 66 EcoBiz: Alternative Energy Development and Job Creation 67 Business & Technology: ORION Helps UPS Deliver Productivity Gains 71 Managing the Economy's Performance 72 Global Economic Challenges of the Twenty-First Century 74 Job Description: Economic Analyst 75 What's Ahead 76 Chapter in Review 76 4 Competing in World Markets 80 Chapter 4 Overview 81 Why Nations Trade 81 Measuring Trade Between Nations 85 Barriers to International Trade 88 Business & Technology: The Tiny Nano-A Potential Hit for Tata Motors 90 Business Model: Delivering Alberta Oil through the Keystone XL Pipeline versus by Rail 91 EcoBiz: Campbell Warms Up to Reducing Food Waste 93 Reducing Barriers to International Trade 95 Going Global 99 Job Description: Import/Export Coordinator 101 Judgement Call: Apple Brings Manufacturing Work Back Home 103 Developing a Strategy for International Business 104 What's Ahead 105 Chapter in Review 106 5 Forms of Business Ownership and Organization 109 Chapter 5 Overview 110 Most Businesses are Small Businesses 110 Contributions of Small Business to the Economy 113 Business & Technology: Financial Technology Streamlines Services 115 Why Small Businesses Fail 115 The Business Plan: A Foundation for Success 117 Assistance for Small Businesses 119 Business Model: CBC's Dragons' Den Highlights Entrepreneurial Thinking and Investing 121 Franchising 122 Job Description: Franchise Owner 124 Forms of Private Business Ownership 125 Public and Collective Ownership of Business 127 Organizing a Corporation 129 Judgement Call: Are Activist Investors Good for Business? 131 EcoBiz: Certified B Corporations as a Force for Good 132 When Businesses Join Forces 132 What's Ahead 134 Chapter in Review 134 6 Starting Your Own Business: The Entrepreneurship Alternative 138 Chapter 6 Overview 139 What is an Entrepreneur? 140 Reasons to Choose Entrepreneurship as a Career Path 141 Job Description: Entrepreneur 143 Business Model: Entrepreneurism According to an Entrepreneur: Roland Salem, President of Saletex Inc. 144 The Environment for Entrepreneurs 145 Characteristics of Entrepreneurs 148 Judgement Call: Whose Idea? Ethical Challenges Facing Entrepreneurs 150 Starting a New Venture 153 EcoBiz: Holy Crap: Corin and Brian Mullins Sure Know How to Pick a Name for their Organic Cereals 154 Intrapreneurship 158 Business & Technology: Intrapreneurship: GE and the "Industrial Internet" 158 What's Ahead 159 Chapter in Review 159 7 Management, Leadership, and the Internal Organization 162 Chapter 7 Overview 163 What is Management? 163 Setting a Vision and Ethical Standards for the Firm 167 EcoBiz: Levi's Wants Your Old Jeans 168 Importance of Planning 168 The Strategic Planning Process 170 Managers as Decision Makers 174 Managers as Leaders 175 Judgement Call: GM's First Female CEO Faces Challenges and Opportunities 176 Business & Technology: CEOs and Tweet Restraint 177 Corporate Culture 178 Business Model: WestJet Airlines: Most Admired Corporate Culture in Canada 179 Organizational Structures 180 Job Description: Management Analyst or Management Consultant 184 What's Ahead 185 Chapter in Review 186 8 Human Resource Management: From Recruitment to Labour Relations 189 Chapter 8 Overview 190 Human Resources: The People Behind the People 190 Recruitment and Selection 191 Business & Technology: Recruitment: Using Cognitive Technology 193 Orientation, Training, and Evaluation 194 Business Model: Digital Learning Provides Great Returns 195 Compensation 197 Job Description: Compensation and Benefits Analyst 199 Employee Separation 201 Motivating Employees 202 Judgement Call: Screening Job Candidates via Social Media 203 Labour-Management Relations 208 EcoBiz: Labour Unions and Green Construction 211 What's Ahead 211 Chapter in Review 211 9 Top Performance Through Empowerment, Teamwork, and Communication 215 Chapter 9 Overview 216 Empowering Employees 216 Business & Technology: Employee Collaboration Via the Cloud 217 Teams 219 Judgement Call: Virtual Teams: Cost Savings or Challenges? 221 Team Characteristics 221 Business Model: Facebook's Sheryl Sandberg Promotes Inclusion 223 Team Cohesiveness and Norms 224 Team Conflict 224 The Importance of Effective Communication 225 Basic Forms of Communication 227 EcoBiz: Starbucks Listens to Energy-Saving Ideas 229 External Communication and Crisis Management 233 Job Description: Corporate Communications Specialist 234 What's Ahead 235 Chapter in Review 235 10 Production and Operations Management 239 Chapter 10 Overview 240 The Strategic Importance of Production 240 Production Processes 243 Technology and the Production Process 243 EcoBiz: IKEA Is "Forest Positive" 244 The Location Decision 247 Business Model: Mexico Becomes a Major Hub for Auto Manufacturing 249 The Job of Production Managers 249 Business & Technology: 3D-Printed Airplane Parts Reduce the Wait 252 Controlling the Production Process 255 Job Description: Production Manager 258 Importance of Quality 258 Judgement Call: Supplement Makers Told to Relabel 260 What's Ahead 261 Chapter in Review 261 11 Customer-Driven Marketing 265 Chapter 11 Overview 266 What is Marketing? 266 Business Model: Beyonce Thrills Fans and Surprises Marketers 268 Evolution of the Marketing Concept 268 Not-for-Profit and Nontraditional Marketing 270 EcoBiz: Dell and Lonely Whale Foundation Direct Plastic Away from Waterways 272 Developing a Marketing Strategy 273 Judgement Call: When Free Credit Reports Aren't Free 275 Marketing Research 277 Market Segmentation 279 Business & Technology: Disney XD TV: Marketing to Boys 283 Consumer Behaviour 285 Relationship Marketing 287 Job Description: Marketing Research Analyst 288 What's Ahead 290 Chapter in Review 290 12 Product and Distribution Strategies 294 Chapter 12 Overview 295 Product Strategy 295 Product Life Cycle 299 EcoBiz: Transforming Trash into Fashion 301 Product Identification 303 Job Description: Brand Manager 307 Distribution Strategy 308 Business Model: Gourmet Chips & Sauces Targets a Niche Market 309 Wholesaling 311 Retailing 313 Judgement Call: Liberal Return Policies May Cost Retailers 317 Distribution Channel Decisions and Logistics 318 Business & Technology: Amazon "Dashes" to Connected Consumers 320 What's Ahead 323 Chapter in Review 323 13 Promotion and Pricing Strategies 327 Chapter 13 Overview 328 Integrated Marketing Communications 329 Advertising 333 Business & Technology: Instagram Stories Drive Sales for Brands 337 Sales Promotion 340 Job Description: Advertising Sales Representative 346 EcoBiz: Canadian Businesses Move to Reduce or Eliminate Single-Use Plastic 347 Pushing and Pulling Strategies 348 Pricing Objectives in the Marketing Mix 348 Judgement Call: Is Surge Pricing Unfair or Smart Business? 350 Pricing Strategies 351 Business Model: A Bis Gourmet-Quality Fast Food at Competitive Prices 354 Consumer Perceptions of Prices 355 What's Ahead 356 Chapter in Review 356 14 Using Technology to Manage Information 360 Chapter 14 Overview 361 Technology Has Forever Changed Business 361 Data, Information Systems, and Big Data 362 Components and Types of Information Systems 364 Business Model: Digital Technologies Replace Power Windows and Leather Seats 367 Computer Hardware and Software 367 Job Description: Computer Systems Analyst 369 Networks, the Internet, and Cloud Computing 370 Security and Ethical Issues Affecting Information Systems 374 Judgement Call: The Ethics of Employee Monitoring 378 Disaster Recovery and Backup 378 EcoBiz: IBM Helps Customers Build a Green Infrastructure 379 Information Technology Trends 380 Business & Technology: Internet of Things Provides Insight 382 What's Ahead 382 Chapter in Review 383 15 Understanding Accounting and Financial Statements 387 Chapter 15 Overview 388 Users of Accounting Information 388 Accounting Professionals 390 Business & Technology: Forensic Accountants: Fraud Busters 391 Job Description: Accountants and Auditors 392 The Foundation of the Accounting System 393 The Accounting Cycle 395 EcoBiz: Deloitte Educates Itself-and Others-on Sustainability 398 Financial Statements 399 Judgement Call: Should Whistle-Blowers Be Rewarded? 400 Financial Ratio Analysis 405 Budgeting 409 International Accounting 410 Business Model: Accounting: Hong Kong Meets China 411 What's Ahead 412 Chapter in Review 412 16 The Financial System 416 Chapter 16 Overview 417 Understanding the Financial System 417 EcoBiz: TD Bank: "As Green as Our Logo" 419 Types of Securities 419 Financial Markets 424 Business Model: A Major Spinoff for Citigroup 425 Job Description: Investment Banker 426 Understanding Stock Markets 427 Business & Technology: How News Lifts-or Sinks-Shares around the World 428 Financial Institutions 429 The Role of the Bank of Canada 434 Regulation of the Financial System 436 Judgement Call: Should U.S. Bank Regulations Be Stricter? 437 The Financial System: A Global Perspective 438 What's Ahead 440 Chapter in Review 440 17 Financial Management 444 Chapter 17 Overview 445 The Role of the Financial Manager 445 Business & Technology: Apptio Calculates the Cost of Information Technology 446 Job Description: Financial Manager 447 Financial Planning 448 Managing Assets 450 Sources of Funds and Capital Structure 453 Judgement Call: Shareholders Want Say on Executive Pay 455 Short-Term Funding Options 457 Sources of Long-Term Financing 459 EcoBiz: A Knight in Shining Capitalism 459 Business Model: Harvest Partners Grows Its Investments 461 Mergers, Acquisitions, Buyouts, and Divestitures 462 What's Ahead 464 Chapter in Review 464 18 Trends in E-Commerce 468 Chapter 18 Overview 469 The Capabilities of E-Commerce 470 B2B E-Commerce 472 Business Model: Dollar Shave Club Offers Cutting-Edge E-Commerce 472 B2C E-Commerce 474 Business & Technology: L'Oreal's Virtual Cosmetic Counter 475 E-Commerce Challenges 477 Judgement Call: Using Location-Based Anti-Fraud Systems 479 EcoBiz: Hipcycle Lessens the Load on Landfills 481 Using the Web to Communicate 481 The Global Environment for E-Commerce 484 Job Description: E-Commerce Professional 486 Building and Managing a Website 486 Continuing Trends in E-Commerce 489 What's Ahead 490 Chapter in Review 490 Appendix A Additional Cases 493 Appendix B Business Law 520 Appendix C Insurance and Risk Management 528 Appendix D Personal Financial Planning 537 Appendix E Developing a Business Plan 547 Appendix F Careers in Contemporary Business 555 Appendix G Launching Your Career 571 Appendix H Comprehensive Case Study: Beau's All Natural Brewing Company 580 Glossary 585 Notes 593 Name Index 615 Subject Index 621
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