Business-Do

Introduction Chapter 1: The 10 Core Principles All concepts are relative. Believe in the power of the moonshot Learn the difference between a group and a team. Think about your mindset, skills and knowledge. Question Yourself A brand is a flag. The internet transformation continues. The internet will curate the world s knowledge and data, but the human touch will still be key Taking action leads to deeper thinking Continuously improve by a fraction. It s the key to what others call good luck. Chapter 2: Personal Development Push yourself like a professional (athlete) does Play catch between your left and right brain. Plan forward from birth or backward from death. Create an objective personality when you re in the hot seat. Never stop learning. Ever. Build self-confidence through small successes. Always be curious and ambitious. Find a partner to play intellectual catch with. Set clear goals for your actions. Great information can come from surprising places Don t rationalize your behavior as others do. Interrogate your intuition with hard numbers. Aim to understand the framework. Create solutions that break down barriers and reveal new challenges. Identify your weaknesses. Fix them or find workarounds. Never let your mental energy levels drop. Chapter 3: The value of relationships. Offer value-added services. Anything less is meaningless. Put yourself in their shoes. See the essence of things. Size up risk by quantifying it. Seek out best practices all around you. Listen especially closely to people you disagree with. Value the balance between cooperation and competition. Teaching others will help you grow. Develop win-win relationships. Start with good footwork. Report, contact, and consult. Know who and what works, even in tight spots. Be courageous. Chapter 4: Get Your Organization Moving Numbers give clarity, so set KPIs Pay close attention to resource allocation. Lead by teaching. Leverage the organization to move faster. Harness the power of competition. Share the sense of accomplishment. Find the bottlenecks. Create your own turning point. Meet and revive in the morning. Think like a manager. Create and share a template for success. Earn trust within your company. Establish symbolic rituals. Successful organizations combine pressure and excitement. Know that there are two types of speed: velocity and agility Divide into small groups to improve transparency. Chapter 5: A Hundred Battles, a Hundred Victories Analyze and execute with an eye on the future Hypothesize, then create shikumi. Get things done. Examine the facts from every angle. Keep your eyes on what s at your feet and what lies ahead. Factorize. Lean operations generate innovation and growth. Think about both vertical and horizontal competition. The Mikitani Curve: Quality depends on a 0.5% difference in effort. Identify what is core and what is mission-critical. Deciding not to do something can be the most important thing to do. Companies are sumo rings. They need wrestlers. Master the timeline. The devil is in the details. Success is born of failure. Never hesitate to improve. Find trends in the numbers. Think about value chains. To win, close the gaps and add originality. No business is special. Boost profits by using assets in multiple ways. Strategy, execution and operation. No single path leads to success. Generate the largest cost advantage to win. Create shikumi that will keep generating value. Chapter 6: Nurture a Global Mindset Online shops should entertain and engage. Seek information beyond your borders. Your network is your best news source; newspapers come second. The internet will eliminate national borders. Think global. Learn from the world s best practices. Thinking globally will make you stronger locally. Thoroughly and humbly analyze past successes. Have faith in yourself-a Japanese perspective. It s never too late. Index

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• Espírito de iniciativa
• Aconselhamento de carreiras e sucesso